The last few weeks have been challenging for everyone. Our social and work networks are full of stories of people and companies struggling in the current climate, with so much fear and uncertainty in the air.
In our industry, as with others, people and companies are finding themselves squeezed more and more.
In these trying times, companies and the people behind them must come together to support each other in the best way possible.
The Adzooma platform manages, optimises and reports on over $500,000,000 a year in ad spend across Google, Facebook and Microsoft. Having analysed that data, we can see that while there is a short term drop in advertising spend in the worst affected countries, there is a significant recovery in the weeks after, as spends shift to products and services that are more in demand.
For that reason, we have concluded that the best way for Adzooma to support not just our clients, but all agencies and SMEs is to temporarily open access to the full Adzooma platform for free, to help companies through that drop and recovery.
From now through to at least the start of June 2020, agencies, small businesses and anyone else who are using Google, Microsoft or Facebook to promote their business or services, will be able to benefit from the time and cost efficiencies that Adzooma can provide, for free.
We will also be suspending billing for all our existing agency and SME clients, to help ease the load in these difficult times.
We realise that the services we provide are not on the frontline in this global effort. Our gratefulness to doctors, nurses, police, fire, teachers and delivery drivers - everyone who is risking their own health and wellbeing and acting so selflessly under unprecedented circumstances - cannot be understated. We all owe them our wholehearted thanks and praise. Similarly, global governments seem to be awakening to the challenge and making the big, impactful decisions that will support us all through this and into the future.
We wholeheartedly believe that the industry will come through this period, and while working together and helping each other when times are tough, we build a brighter, more prosperous future for us all.
Robert Wass and David Sharpe
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