Gone are the days where you need a marketing degree or you need to be a marketing expert to perform when advertising online. Digital Marketing is now about understanding your audience and understanding your customers.
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Thursday August 17, 2017
In the formative days of the internet, advertising your business was a tough deal. But now in 2017, the life of an online marketer is so easy you don’t even have to be an online marketer.
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Tuesday August 15, 2017
Testing is a fundamental aspect of successful pay per click (PPC) advertising and will help you avoid wasting money on ads that aren’t working.
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Tuesday June 13, 2017
Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you reach more potential customers than you would if you relied entirely on organic search traffic.
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Monday May 29, 2017
Getting results from PPC ads is a never-ending challenge, but there is one weapon in your arsenal which you may be underutilising and that’s ad extensions.
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Thursday May 25, 2017
Getting B2B PR coverage is harder nowadays and if you rely entirely on earned media you could be making things even harder for yourself.
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Thursday May 11, 2017
With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset.
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Wednesday April 26, 2017
Big brands have endless resources to ensure they dominate search engines. It can sometimes be hard to generate online visibility and compete for smaller businesses.
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Monday April 24, 2017
There are so many different ways to advertise that it can be tough to choose a path right for your business, but native advertising could be one of them.
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Tuesday February 21, 2017
The increasing use of ad blockers means online advertisers are having to find new and more creative ways to get their adverts noticed on third party websites. This has resulted in a surge in native advertising.
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Monday February 20, 2017