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16 Free Digital Marketing Resources (PDFs)

February 11, 2020
written by Danielle Strouther
Copywriter

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started.

TL;DR

  • Digital marketing is a skill that takes time to master. We’re here to help speed up that process with 16 free resources to help get you ahead of the competition
  • Find a range of topics, including PPC, webinars, conversions and marketing budgets.

Between 70-80% of people research a company online before visiting or making a purchase with a company.

If you want to get on the good side of your customers and bring new sales through your door, digital marketing is a necessity.

It’s why some companies are willing to spend millions on their own digital marketing – as it keeps sales and customers coming in through the door.

In fact, last year global social media ad spend reached $84 billion, outperforming all printed ad spend.

But just doing something doesn’t mean that you can automatically profit from it.

Digital marketing and online advertising is a skill. Any skill takes time and practice to perfect. No one hits a home run on their first attempt. But we’re here to help you at least hit the ball, and not fall flat on your face.

That’s why we’re giving away 16 resources for you to use for free. There’s no catch, just tips and advice to help your business get the best from their marketing.

Advertising

How To Get The Most Out Of Your Display Images

Display advertising is a great way to capture attention and target customers away from the search page. But to do this, you need successful, engaging images that captivate your audience.

How PPC Can Boost Your Local Marketing [PDF]

How You Can Reach A Larger Audience With Native Advertising

Native advertising is on the rise. With the potential to deliver a higher engagement by reaching customers at the right time, greater visibility and a bigger chance of being shared – it’s no wonder that more businesses are using the power of native advertising.

How You Can Reach A Larger Audience With Native Advertising [PDF]

Top 4 Tips To Increase Your Leads With Native Advertising

Native advertising doesn’t just help you reach a wider audience. It’s a powerful tool that can increase your leads and conversions if done right. And this guide has the advice you need to do that exact thing.

Top 4 Tips To Increase Your Leads With Native Advertising [PDF]

Conversions

A bike in Amsterdam

The 5 Step Checklist To Increase Your Conversion Rate

Looking to increase your conversion rate? It’s all about making sure that you give your customers exactly what they want and building trust. Without that, you can’t expect people to convert into paying customers.

The 5 Step Checklist To Increase Your Conversion Rate [PDF]

Marketing

How To Master The Basics Of Digital Marketing

You can’t become an expert at something if you don’t know the fundamentals. Learn how to get started with the basics of digital marketing. This guide will teach you the key lessons you need to learn before getting started and what methods will work best for your business.

How To Master The Basics Of Digital Marketing [PDF]

How To Calculate Your Marketing Budget

You don’t calculate your marketing budget by plucking numbers out of thin air. There are things you need to be aware of before you create your budget, such as your specific goals, methods and value of your customers.

How To Calculate Your Marketing Budget [PDF]

Do You Know the Lifetime Value Of Your Customer?

It’s impossible to calculate your marketing budget if you don’t know how much a customer is worth to you. The lifetime value of your customer is a way to measure this over the entire time a customer is with you – not just the first purchase they make.

Do You Know the Lifetime Value Of Your Customer? [PDF]

How Google Analytics Can Help Your Business Grow

Google Analytics is a free tool that allows you to pinpoint exactly who your users are and how they are using your product. It gives insights about your audience, conversions, behaviour and even real-time data about who is your website right now.

Find out everything you need to know, in this guide to How Google Analytics Can Help Your Business Grow [PDF]

How Knowing Your USP Can Make You More Money

Your USP is your unique selling point. It’s what makes your businesses stand out from the crowd and the reason why people would choose you instead of your competitors.

Knowing your USP is a marketing goldmine set to help you grow. Want to know more?

How Knowing Your USP Can Make You More Money [PDF]

PPC

How To Write Successful PPC Headlines That Get Clicks

The headline is the most important part of any copy. It’s what draws people in, captures their attention and motivates them to find out more. The same is true of your PPC ads. Without engaging headlines, your audience won’t have a reason to click your ads.

How To Write Successful PPC Headlines That Get Clicks [PDF]

Essential PPC Testing Tips For Beginners

The key to successful PPC campaigns is testing. It’s how you find out which of your campaigns are performing the best and constantly find ways to up your profits and better your return on investment (ROI).

Essential PPC Testing Tips For Beginners [PDF]

How PPC Can Boost Your Local Marketing

Getting you straight to the top of search results, PPC is a fantastic way to extend your reach and attract new customers. But that doesn’t mean it doesn’t have any local power. PPC advertising is a great way to attract local customers and increase footfall to your store.

How PPC Can Boost Your Local Marketing [PDF]

Understanding Your Quality Score And Why It’s Important

Your Quality Score is fundamentally a measure of how good your ads are. Playing a key role in the cost and position of your ads, it’s not a metric to be overlooked.

Understanding Your Quality Score And Why It’s Important [PDF]

Video marketing

Clapperboard

5 Reasons Why Video Marketing Attracts New Customers

Video is a shareable and engaging way to capture your audience’s attention and build your brand awareness.

With 80% of all internet traffic set to be video by 2012, it’s something that you might want to consider sooner rather than later.

5 Reasons Why Video Marketing Attracts New Customers [PDF]

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

Ever thought that webinars are a tool that only big companies can take advantage of? Think again. In this guide, we explore how small businesses can use webinars to up their exposure, build trust and frame themselves as the expert.

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed [PDF]

Top 5 Tips To Creating An Engaging Webinar

Ready to get noticed by putting on your first webinar? Or looking for ways to make a bigger success? This guide is the right call for you. It has the best tips you need to know to make sure that your webinar is a success.

Top 5 Tips To Creating An Engaging Webinar [PDF]

That’s not all…

Want even more free things? We’ve got you covered.

At Adzooma, we have a whole suite of free PPC reports that you can access at any time. This is led by our flagship performance report, which gives you a complete overview of how your accounts are performing, a score out of 100 and actionable changes that you can make to your campaigns.

Just sign up to a free account and they’re yours forever.

Author
Danielle Strouther

Currently writing lots of words about all kinds of unique subjects at Adzooma and searching for a word I like more than discombobulated. I have a masters in Film and Television, so I can tell people I know what’s good on Netflix. Outside of copy and away from a screen, you’re most likely to find me spinning round on a pole.
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