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20 Social Media Marketing Tips for 2020

August 6, 2020
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written by Jaye Bonser
Social Media Exec

A good social media marketing strategy needs to adapt to changes. In this article, we look at 20 of the best social media marketing tips to help your business.

Social media has grown to become a vital tool for the marketing departments of many business organizations. But if you don’t know where to start with your campaigns, you can’t make the most out of social media marketing.

Here are 20 useful social media marketing tips that will set you straight for 2020.

1. Set your goals

Do not rush to launch a social media campaign without defining your goals. It’s necessary for you to understand the motives behind your marketing strategy. A clearly defined marketing goal is the primary driver of an effective social media marketing strategy. In setting your goal, ensure that it’s specific, feasible, and measurable.

2. Have a plan for social sharing

You need to encourage your existing audience to share any content you have created. Install social sharing plug-ins like Social Warfare. This application will make it easier for visitors to spot your sharing buttons when they are navigating through your website.

Since Social Warfare is mobile-friendly, you can customize the image and text files to suit different social media platforms and boost the number of shares.

3. Use organic social (and paid social if appropriate)

Organic social media traffic can be generated when you share content on social networks. However, your posts can reach even larger audiences when you boost them through promotions. Be ready to go the extra mile if that means investing your money in paid social advertising schemes.

Companies that invest in paid adverts on social media platforms such as Facebook and LinkedIn can generate leads and increase their conversion rates significantly. So, pay for the clicks when necessary.

4. Make a social media content calendar

Scheduling your publications is also of the utmost importance. See it as part of the planning process. A good social media calendar will be of great help when it comes to content organization and timely publication.

With calendars, you can allocate resources more effectively and improve teamwork among marketing groups. Thankfully, by using a tool like SocialPilot, setting up a social media calendar should not be a problem at all.

5. Focus on engagement and reach, not views and follower counts

It’s not enough to post content and watch your views and followers increase; engaging with your potential customers is also key for social media marketing success. Make time to respond to comments or suggestions left by your viewers.

Keep your ears on the ground to know the trends and react to them appropriately. Successful social media marketers see the two aspects of the platforms — that’s the customers, and the business needs to communicate effectively.

A social app like Hootsuite makes it easier for companies to centralize their social media accounts, and respond to all comments at a go.

6. Try Facebook Video (but include subtitles)

Facebook takes the lead as the world’s most popular social media app. Many marketers agree that Facebook video marketing is the real deal. Statistics show that Facebook video posts generate a 59% engagement rate more than non-video posts.

To create a compelling Facebook video, include subtitles, make the video as short as possible, go straight to the point, and catch your viewers’ attention by using compelling thumbnails.

7. Be authentic

To build a loyal customer base, you have to be authentic. Authenticity in marketing doesn’t differ much from its ordinary sense. It talks about the need for open communication and keeping your target audience in sync with your brand genuinely.

8. Use Facebook Analytics

Do you want to get into the bottom of the matter? Use Facebook Analytics to explore how your audiences engage with your company’s Facebook pages and websites. With a community strength of over two billion active users, Facebook Analytics offers you the insights you need to understand customers’ journeys across your channels.

9. Optimize Your Facebook Business Page

Only a few people know that it’s possible to customize Facebook Business pages by using cover videos, instead of static images.

As explained earlier, videos attract more engagement than ordinary posts. Aside from using moving pictures to promote your brand, you can also exhibit your products on your business page and promote upcoming sales as well.

10. Add user-generated content (UGC) to your page

You don’t have to prepare every single post by yourself. Let your customers’ voices be heard by featuring their user-generated content. Generally, customers like their brands to know them on personal levels.

One way to show your loyalty to customers and increase collective engagement is by sharing audience posts which mention your business name.

When you give room for clients’ posts to feature on your page, you can increase your brand awareness, since your customers will spread the good news about your company to others.

11. Use no more than three hashtags per tweet

Using Twitter hashtags appropriately can also boost your marketing strategies by large proportions. Some companies register their presence on Twitter by involving themselves in trending topics. Even though this is not a bad idea, you may want to limit the number of hashtags you use on Twitter conversations.

Using too many hashtags can dilute the focus of your business brand. Instead, use less than three hashtags in your posts, and only participate in trends that are related to your industry.

12. Don’t be afraid to retweet your own tweet for boosted engagement

Also, to further boost your Twitter promotional posts, you can retweet your own tweets. There’s nothing wrong with that. When your followers see your retweets, it can ignite their interests also to retweet your posts. And before you know it, your post has set the trend rolling.

13. Try Twitter Ads

To some businesses, Twitter advertising also works like a charm. If you have a lot of active followers on Twitter, a paid advertising campaign can be a good technique to market your products to the right audience. There are three ways you can advertise your content on Twitter – promoted tweets, accounts, and trends. Irrespective of your choice of a paid advertising campaign, Twitter promotions can help in lead generation.

14. Try using emojis (but not too many)

According to Twitter, companies’ usage of emojis has gone up by 461% every year. And there is a reason for the massive increase. Those smileys and heart emojis can be used to convey promotional messages. But you don’t have to use emojis in your posts excessively.

A moderate number of branded emojis can make your posts stand out and benefit your campaign.

15. Use Twitter Analytics

Businesses can use Twitter Analysis to study the growth of their company Twitter accounts. The analytics page gives you a graphical overview of your follower counts.

Although followers don’t necessarily translate to customers, if you garner more followers, you increase your chances of measuring visibility metrics such as engagement rates and impressions.

Also, you will be able to identify your best-performing content and how to craft your posts to attract viewers.

16. Try Instagram Ads

After Facebook, Instagram is another conducive social media environment for building businesses. With Instagram ads, you can drive your brand awareness, increase your customer landscape, and share amazing stories with your followers. The different kinds of Instagram ads include video ads, photo ads, carousel ads, and storytelling ads.

17. Test different filters (but stick to one afterwards)

The augmented reality Instagram filters were first built for fun. But now, they are finding applications in marketing strategies. Many brands use AR filters to increase the awareness of their products or brands.

They make your posts stand out and boost your engagement. Try different filters to see which one suits your brand, but for proper branding, stick to one filter afterwards.

18. Test different caption formats

In Instagram marketing, visuals make big differences. Aside from that, an appealing photo needs to carry the right caption format. Ideally, you may want to draft your captions before settling on the right one.

Use emojis in moderation, explain the message behind the photos or videos, and include a call to action. This is an acceptable format for a good Instagram caption.

19. Test different hashtags

Instagram hashtags work like that of Facebook and Twitter. Different hashtags can let people find your posts with ease once you make your content and account public. Hashtags allow unconnected people to keep in touch with the same topic.

20. Use Instagram Analytics

As Instagram marketing becomes more popular, Instagram Analytics apps assist marketers in tracking their progress and understand areas that need improvement. For companies that have business accounts on the Instagram platform, they can freely access Instagram Analytics.

Although social media marketing strategies may differ from company to company, the positive results have remained consistent across the industries. Allowing the above 20 tips to guide your social media marketing strategies will help to generate the results that you require.

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