Don’t Let Paid Traffic Scare You. These 3 Tips Will Make It Your Favourite Traffic Source

Paid traffic has a scary sound to it for many people. They fear ad bills running away from them, the need for constant vigilance or that they’ll be wasting their money and their time is better spent on free traffic.

First of all, there’s no such thing as free traffic.

‘Free’ traffic sources take time and effort to set up, and time is money. You also have to be very patient with free traffic methods, as nothing happens overnight, so returns take time too.

Paid traffic in the form of PPC (Pay Per Click) however, arrives almost immediately, once you’ve set up your campaign.

But what about the cost?

With paid traffic, the only cost is your initial testing. Once you find a winning ad/landing page combination, it becomes an investment, as you’ll know your expected return for your spend.

Just like anything else regarding your business, you have to learn how to use PPC correctly.

The trick is to avoid diving in with a huge spend straight away, as you’ll lose your way and be cursing paid traffic forever.

Take your time, learn as you move forward, stick to your budget and roll out your successes. Do these things and you’ll find that paid traffic can become your favourite traffic source.

Here are our Top 3 tips to ensure you make the most of your PPC traffic:

1: Start Small and Build Your Way Up

Believe it or not, you can start buying PPC traffic to your website from as little as $5 a day. That’s not a lot of money for a business to spend on acquiring new customers.

You don’t have to throw $1000’s into this to begin with. Start small, test, learn and roll out.

Once you know if a campaign is proving to be profitable, you can increase your budget on that particular ad and ramp up your results. If you’re making more than you’re spending, you can keep running the ad to continue your profits.

Keep in mind that ads can stop being profitable for many reasons and competition can affect your results. Don’t worry about this as a daily check on your metrics can alert you to underperforming ads, which you can pause or turn off entirely.

Keep testing new ads and matching landing pages* so you can increase your campaigns and replace underperforming ones, paid for from your profits.

Keep trying new keywords regularly too, as it’s amazing how many profitable ones you’ll find with a little research and practice.

Remember, with PPC you pay for each click on your ad, which leads the visitor straight to your website. So, you only pay for actual visitors, not ad views or exposure.

What could be better than that?

Also, these visitors haven’t clicked on a random ad while their browsing, they have searched Google for what you’re offering and then clicked on your ad, so clicks are from quality, targeted visitors.

This kind of traffic is the best for conversions into sales, downloads, bookings, telephone enquiries, or whatever else you may have as your chosen goal for your visitors.

* If you’re unfamiliar with landing pages, see our article here on how to use them to boost your results.

2: Use Paid Traffic To Grow Your Subscribers

Something that’s overlooked by many businesses new to online marketing, is the value of building a subscriber list.

Paid traffic gives you the perfect opportunity to build your list quickly and benefit from multiple opportunities to sell to the same visitors over and over again.

Most people don’t buy on their first visit to a website and it’s a well-known marketing quote that it can take up to 7 exposures to your brand before you get a sale.

Building a subscriber list gives you the perfect opportunity to do this via your regular emails.

You simply offer valuable niche info and news, reports and videos, special deals, discounts, tool and resources and countless other things you can send, to entice them back to your website.

You’ll need an Autoresponder such as Aweber or Get Response, which takes care of your list management.

This is a whole other subject on its own, but in a nutshell, you simply load up your emails, set your delivery time frames and add the resulting piece of code to your website or landing page.

Your PPC traffic arrives at your landing page, a percentage of them will subscribe and be added to your list by the autoresponder, which then takes care of everything automatically.

It’s much easier to get someone to subscribe (especially when you offer a free gift, report or other useful items), than to spend money with you.

Once they’re on your list, you have a greater chance of getting a sale from repeated exposure, so the list will pay for itself over time.

3: Use Adzooma To Make It Easy

Adzooma has been specifically designed for people who want to try paid advertising with PPC ads, but find it overwhelming and need a little help.

  • It’s an online tool, which makes it easy to set up your PPC ads via Google Adwords, set your ads, test them and get feedback on which ones to roll out.
  • The instructions and steps are all made very simple and replace the need to use the often confusing Adwords account interface.
  • Adzooma guides you through the entire process of succeeding with PPC and adds extra tools and information, not available with Adwords.
  • The advanced software has been specifically designed for one purpose, which is to make successful PPC campaigns an easy-to-follow, step-by-step process.

You now know how to make a start with PPC ads and the things to keep in mind.

If you’d like to make your first exciting steps into profitable PPC advertising easier, click here to learn more about Adzooma.

Phil Coleman
As a Copywriter with 25 years experience I have written squillions of words, writing for all sizes of business, both online and off including The Chamber of Commerce, the NHS and of course Adzooma. I'm a not so secret UFC fan, I live in the heart of Sherwood Forest and I have 2 pet cats called Copy and Spooky Dave.