5 Reasons Why Video Marketing Is Perfect For Attracting New Customers

With Youtube fast becoming the second most popular search engine after Google, it’s easier than ever to get your videos seen, as so many people actually begin their search on Youtube now.


Your website and the online side of your business relies entirely on visitors. The more you can get, the more potential customers you’ll have, so it makes sense to try out different sources.

As people now use YouTube as a search engine, having your videos on there means you have a far better chance of being spotted.

It’s all about getting your brand in front of as many potential customers as possible and making it easier for potential visitors to find you. The better you do this, the better results you’ll have.

Everyone loves consuming video in 2018

That means your potential customers do too, so get your thinking cap on for video ideas you can use. Look at what your competitors and businesses in other industries to yours are doing and decide on a plan.

Video makes info very fast and easy to digest, it helps you get your point across quickly and it’s very cost-effective to produce.

We’re not talking about Hollywood quality movie-making here, just short simple videos that you can make really quickly.

Your videos can be promotional, like ads for your business, useful info or tips, discounts or special offers, or just fun stuff depending on your brand.

The traffic stats for video are insane . . .

  • YouTube has over a billion users and reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • On average, people spend 2.6x more time on pages with video than without (Wistia)
  • The word ‘video’ in an email subject line boosts open rates by 19% (Syndacast)
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard)
  • Over 1.5B users, 1 in every 5 people on earth, log into YouTube every month (YouTube)
  • Almost 50% of browsers look for product related videos before visiting a store (ThinkWithGoogle)
  • 4 out of 5 consumers agree demo videos are helpful (Animoto)
  • 4x as many people would prefer to watch a product video than read about it (Animoto)

Keep in mind, if you don’t want to appear in the videos yourself you can try a Powerpoint presentation turned into a video with a simple voiceover, or at the very least, music playing in the background as you spell out your message on the screen.

5 Reasons To Use Video Marketing In 2018:

1.  Video makes it easier to sell your product

A Man and a woman watching a video on a ipad.

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You can usually get your point across more efficiently with video than you can with copy or design. This is because video pitches can often be more convincing as it’s simple to add a host of proof elements. Plus, it’s just more absorbing.

If you’re in the video, it can build trust as people can actually see you and, if you make sure you’re upbeat and speak clearly, you’ll find videos can really engage your audience.

Many internet users admit that they take videos into consideration when researching or deciding to buy a product or service. 

Videos are very cost-effective to produce and will last for years if you make sure they’re not limited to a specific time or occasion that will date them.

2. Videos can be optimised to increase your potential reach

It’s worth spending a little time on optimising your videos for the search engines, as you’ll see much better results if you do. So make sure you add your keywords, meta tags, descriptions, and a catchy title to your video description on YouTube.

Don’t forget, if you upload your videos to YouTube or any other video site, you get two bites of the cherry, traffic wise. 

The website page you put your video on will get indexed and can begin receiving traffic, but the YouTube page with your video on will also be indexed in the search engines.

So you get multiple doorways for traffic to find your website.

The other good thing is that videos can be very shareable, even more than website links, so you could also get extra traffic from people simply sharing your videos.

Video marketing is very cost effective too, simply because for most videos, it just costs you your time to make them. You can, of course, pay to have a professional one made, but for most industries, self-made videos do the job just fine.

3.  Compatible with Mobile

A hand pressing to install YouTube on to a mobile.

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With half of all YouTube traffic coming from mobile, you can see how important mobile actually is right now.

As we all have a mini PC in our pocket or handbag now, your potential customers are ready and waiting to hear your message, wherever they are.

Keep it simple and to the point though as consumers like short, snappy videos. 

Aim for around 30 seconds to 2 minutes in length for your videos as people have short attention spans. Remember, you need them to engage with your entire video so they’ll watch to the end and get to your Call To Action.

4.  Perfect for Social Media

Share. Share. Share. That’s the mantra for social media including Instagram, Facebook, LinkedIn, Twitter, or YouTube. And video is perfect for sharing.

Approximately 68% of people share the videos they watch and there are almost 4.75 billion videos shared on Facebook every 24 hours. Wow. That’s a lot.

Can you see the potential for your business of all this traffic you can tap into? You only need a tiny piece of this huge video traffic pie, to make a fortune.

5.  It can really level the playing field

A lady sat at her computer with her arms raised celebrating.

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How successful your videos become mainly depends on how well they connect with your audience, and how well they drive them towards a purchase.

Your success with video has little to do with your brand size or budget, so even very small businesses can now compete and grow quickly online.

If you’re a small business with a tiny budget, you can still set social media alight with a great, creative idea. It’s the concept and the idea that counts, not how big your name is or how much your video cost to make.

Conclusion

There’s no escaping the fact that videos are now incredibly important online. YouTube is one of the biggest websites on the globe and is the 2nd most popular search engine after Google.

We all consume videos on a daily basis thanks to Facebook and the rest of social media. 

If you’re not doing so already, you need to start using videos for promos, ads, tutorials, video blogs, customer testimonials and anything else that helps you reach out to your target market.

Make sure you look at what other people are doing in both your own and other industries, as this will help you to create your own ideas for promotion.

Make your videos simple, short and spread them as far and wide as you can. If you can get your potential audience to bond with you through your videos, you are halfway to building your very own brand.

Author:
Phil Coleman
As a Copywriter with 25 years experience I have written squillions of words, writing for all sizes of business, both online and off including The Chamber of Commerce, the NHS and of course Adzooma. I'm a not so secret UFC fan, I live in the heart of Sherwood Forest and I have 2 pet cats called Copy and Spooky Dave.