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Our Biggest Ever Automation Update Has Just Landed

September 7, 2020
written by Danielle Strouther

Automation has never been easier, quicker and more reliable. Let your automatic assistant take care of your campaigns with Adzooma’s new rule-based automation update.

Optimise, Automate, Win.

That’s been a strapline of ours for some time, but it’s about to get the biggest update yet.

We’re incredibly excited to announce the arrival of Automation 2.0, Adzooma’s brand new automation feature. This is definitely one to get excited about.

New and improved

If we’re totally honest, our automation feature wasn’t great before. If you tried it out, you might have found it a bit complex, clunky and time-consuming, which goes against everything Adzooma was built to do.

We had to make it better. Now we have.

With the new and improved Automation, you can carry out optimisations even when you’re not there. It’s a hands-free way of making sure your accounts are always performing at their best.

Automation at a glance

Automation allows you to create rules for your PPC campaigns.

You set a rule. We’ll check your accounts and carry out the rule for you. It’s a hands-free way to make sure that your accounts are optimised even when you’re not there.

With automation, you can:

  • Automatically pause underperforming adverts or keywords
  • Increase your budget on campaigns that are converting at a lower cost
  • Be alerted of any adverts with a low Quality Score
  • And much more

The possibilities are endless. If you’re already familiar with Google Rules or PPC scripts, then automation is for you. If not, don’t worry, we’ve got plenty of templates for you to get you started. And with Adzooma, it’s a lot easier.

Templates to get you started

New to rules? Test the waters with one of our premade templates.

To do this, head to Automation and click ‘New Automation Rule’. Then, choose the template option and select from the list of available templates.

Adzooma's new automation screen

With templates, you can have a fully working automated rule in a few clicks. All you have to do is click the one you want and hit save. That’s time-saving optimisation.

Coming soon, we also have specialised templates chosen by industry professionals as the go-to rules they employ time and time again on their campaigns.

  • Want to stop wasted budget? Try our pause Poor Converting Keywords template
  • Want to protect your ROI? Get alerted when the conversion rate drops and spend increases with the Low Campaign Conversion rate template
  • Want to improve campaign performance? Find out what needs your attention with the improve Poor Performing Keywords template

We’ll be constantly updating this list, so if there’s a template that you want that’s not included, just let us know.

All of these templates can be customised to fit your exact needs. Just click the ‘Customise Rule’ button to edit what the rule applies to, the conditions, or frequency. It’s all under your control.

Templates a starting point that you can mould exactly how you see fit. What’s more, if you change your mind after setting a rule, you can easily pause it from the automation page if it’s not right for you.

These will out in the next two or three weeks, so keep an eye on your emails for when these go live. You don’t want to miss them.

Take total control with fully customisable rules

The new automation feature is smarter, faster, and a hell of a lot easier to use.

Before, we had limited rules that you could set.

Now, we’ve extended our offering and cover nearly all metrics for Google, Facebook and Microsoft. Coming soon, you’ll be able to increase budgets by certain %’s and implement And/Or conditions to make your rules even more controlled.

Pause non-converting keywords template rule for Adzooma Automation

All of these points are customisable in the ‘Conditions’ section of creating a new rule.

To set And/Or conditions, just add the additional condition. For now, we’ll automatically save it as an ‘And’ condition, but you’ll be able to click the blue ‘And’ banner to change it to Or.

Not used And/Or conditions yet? They’re a simple way to make your rules more intelligent and help create fail-safes to optimise your accounts even when you’re not around.

  • And conditions mean that a rule will only trigger when 2 separate conditions are both met. For example, if clicks drop below 30 AND conversions are 0.
  • Or conditions mean that a rule will trigger if any of of the conditions are met. For example, if clicks drop below 30 OR conversions are 0, the rule will fire.

If you don’t want us to take action, And/Or conditions can be set up to just alert you, ready for you to take manual action. It’s like having a 27/4 virtual assistant to keep an eye on all of your campaigns.

Before, you had to create multiple rules to cover all keywords

Now, you can easily apply rules to all ads, keywords, ad groups or campaigns in a single section or mix and match. Have all keywords from one ad group, a few from another and so on. That saves on the number of rules that you need to create, as well as making managing them a lot easier.

It all works from a simple drop down menu from the ‘Apply to’ section.

Before, you couldn’t control when automations ran.

Now, you can schedule exact times and dates for specific rules. Want to be alerted of your weak performers every Tuesday before you work on that campaign? Not a problem. Need something to run daily at 9am? It’s done.

Automations will run exactly how and when you want them to.

Select how often you want rules to run with the frequency screen.
Use the drop down menus to select exactly when you want the rules to run

Create your first rule today

Creating your first rule is easy.

Just login to your account, hit Automation at the top and click ‘New Automation Rule’. From here, you can choose one of our templates or create your own rule from scratch. We’ll guide you through the rest of the process once you’re in there, so nothing will ever come as a surprise.

Create a new automation rule screen
It’s quick and easy to get started

Hands-free optimisations made easy

With Adzooma Automation, you can create custom rules and alerts to manage your campaigns when you’re not around. Create one from scratch with our intelligent controls and advanced features, including And/Or conditions, or choose from pre-made templates created by industry experts.

Discover all Automation has to offer and create your first rule today.

Not signed up to Adzooma yet?

Not a problem. You can create your free account here.

Smarter advertising management.
Completely free.

You made it to the end of our article, go you! As a reward, we’ve got a special
offer for you.

You can get the entire Adzooma platform, for free. That’s access to one-click improvements, intelligent reporting that automatically updates and much more for your Facebook, Google and Microsoft ads.

It’ll be the best advertising management platform you ever use.

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Adzooma Marketplace

Find the Digital Agency that best suits you

Find the Digital Agency that best suits you

Adzooma Marketplace is where over 50,000 businesses & agencies come together to find their perfect digital marketing partner.

Visit Adzooma Marketplace

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