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8 Best Google Ads Courses (2020)

May 11, 2020
Sophie Logan
written by Sophie Logan
PPC Manager

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda.

Learning a new skill couldn’t be easier with so many online courses out there. But they aren’t reserved for academic subjects like science or psychology. Digital marketing courses are popular amongst marketers and anyone interested in the field and with a Google Ads course, you’ll become a better user of the platform.

What does a Google Ads course entail?

A Google Ads course offers everything that you need to know to successfully advertise your business online and reach a wider audience. Despite all Google Ads courses varying in their modules, they will typically include:

The main goal of completing a Google Ad is not only to develop your knowledge of Google Ads and PPC marketing as a whole but to become Google Ads Certified.

Benefits of doing a Google Ads course

So what are the benefits that come with a certification? Well, not only will you have a visible edge over your competition, but you can take advantage of the following:

1. It looks great on your CV/resume

No matter how long you’ve been working for, you’re always looking for ways to improve. And a great way to boost your CV/resume is through doing a Google Ads course. If you can back up your claims of success, people are far more likely to hire you.

From looking on your website and LinkedIn, along with your other experience, a certification shines through. This is beneficial not only to those looking for a new role, but for clients that are looking to see how credible a business owner is.

It gives the best possible first impression and showcases your dedication and motivation to improve within the digital marketing sector.

2. The knowledge you gain is a must-have

Nowadays, the more you know about PPC and SEO, the better. Without this knowledge, your presence online as a professional or business owner could go unnoticed. Therefore, it’s worth completing a Google Ads course, so that you’re always in the know and can remain competitive.

3. It demonstrates your skills and credibility

Like any other certification, an AdWords certification demonstrates your skill within the specialised niche. As an instant display of your abilities, people will look to you as an expert within your industry. Certification acts as a building block for conversion because people will trust you and it helps you to achieve the success that you aimed for.

4. It acts as free promotion

Another key benefit of becoming a Google Adwords Certified Partner is free promotion. How? Well, once you achieve this status, you’ll be on their list of verified websites.

What is Google Ads certification?

The certification is a professional accreditation from Google (via its online training program, Skillshop) that shows key knowledge in basic and advanced understanding of Google Ads. Besides the benefits of knowledge, you also get a badge that you can put on your website, CV/resume and social profiles to differentiate yourself from others that don’t have it. There’s no reason why you shouldn’t research into it.

So, to help narrow down your options and ensure that you’re completing the highest quality of resources for your money, here is our picks for the 8 best Google Ads courses available this year:

1. Udemy

Udemy logo

Kicking off this list is Udemy. Specialising in online courses, Udemy has become one of the world’s most renowned websites. Created in 2010, they have had hundreds of millions of students, each utilising their step-by-step guides and video tutorials.

Their Google Ads courses are some of the best, including:

You’ll be able to find the best Google Ads course for your requirements with Udemy. Not only this, but they are also very affordable, have industry experts teaching each course and can be completed at your own pace.

Offering Google Ads Certification status, it’s easy to see why their Google Ads courses are so popular.

2. Skillshop from Google

Skillshop

We can’t fail to mention Google’s own courses. Available through the Skillshop, these free online courses will grow your skills and help you to use Google Ads to the best of your ability.

With this course, you’ll gain that coveted Google Ads Certification status, and there are plenty of others including

  • Google Ads Apps
  • Google Ads – Measurement
  • Shopping Ads
  • Google Ads Video
  • Google Ads Display
  • Google Ads Search

Once you have completed the particular course, you will have gained a certification in that particular speciality.

3. Alison

Alison logo

Alison is another beloved website for online educational courses. A website that’s been around since 2007, it offers a whole host of recognised courses. And one, in particular, that’s becoming more and more popular is their Diploma in Google Ads.

Through this free online course, you’ll be able to learn how customer behaviours affect your website’s traffic, location targeting, how to structure your ad groups and more. A crash course in Google Ads, it will give you the techniques and skills needed to thrive. Alongside modules, this course will require you to complete three separate assessments.

4. CIM (Chartered Institute of Marketing)

CIM logo

The Chartered Institute of Marketing is one of the most respected marketing bodies in the world. Offering comprehensive and leading courses, it’s easy to see why so many people invest in their courses each year.

Their PPC Google Ads course is just the ticket for those who are looking to optimise their online performance. Although it’s not one of the cheapest available, its learning modules and objectives make it easily one of the best.

Throughout this course, you’ll learn how to create effective PPC marketing campaigns centred around audience insights, better your PPC management, utilise PPC in mobile and more.

5. Lynda

Lynda logo

Lynda.com is a website that’s been around for over 20 years. An online learning platform, it’s designed to educate individuals in a subject of their choice so that they can achieve both their professional and personal goals.

Their Google AdWords Essential Training course is ideal for those who are looking to learn the foundations of PPC. Although it’s one of the shortest courses on this list at just over 3 hours, within it you’ll learn a bunch of different topics, including how to research keywords, adjust your bid, write a text ad and optimise a campaign.

6. DMI (Digital Marketing Institute)

DMI logo

The Digital Marketing Institute has been offering prospective online students the chance to hone their skills in their chosen subject since 2009. Their Professional Diploma in Search Marketing allows you to learn all the fundamentals of Google AdWords and SEO in just 30 hours – and at the end of it, you’ll be an accredited specialist.

The topics within this course will include the likes of paid search, Google Analytics, strategy and planning, etc.

7. SEMrush

SEMrush logo

SEMrush rapidly became one of the leading educational websites internationally. Created in 2008, it offers thousands of courses that are taken by students from a variety of different countries.

If you’re looking for a Google AdWords course that’s taught by a renowned specialist within digital marketing, then look no further than SEMrush’s PPC Fundamentals Course with Joel Bondorowsky. Throughout this course, you’ll discover exactly what PPC is, along with an understanding of sales funnels, how to correctly use landing pages and more.

8. Shopify

Shopify logo

And last on this list is Shopify. Although this business has been around for over 12 years, it started to diversify into the world of online learning. Which is where Their Google Ads for Ecommerce course came in.

Giving you a step-by-step guide into how to launch three different Google Ads campaigns in over an hour, it’s one of the most simple courses that you can take on.

Conclusion

So, there you go! Whichever course you choose will get you one step closer to accreditation, boosted credibility, and a powerful resume that impresses everyone that lays an eye on it.

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Author
Sophie Logan

Sophie Logan
Sophie Logan is a PPC Manager at Adzooma. She studied Management and Marketing at the University of Essex and has a Masters in Advertising, Marketing and the Media. She is passionate about understanding the user behind the click and turning data into more contextual understandings of user behaviour. Away from the desk, Sophie enjoys yoga, home decor and spending time with her dog Dexter, aka PPC Pug.
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