Facebook for Business: How to Make the Most of Your Ads

With over 2.2 billion monthly active Facebook users, you'll want to make the most of your advertising on the social media giant. Follow these five tips and you won't go far wrong.

With the number of advertisers on Facebook increasing to over 6 million in the first quarter of 2018, it has never been more important to stand out from the crowd.

In fact, according to research, 94% of businesses have invested in advertising on Facebook with a further 67% intending to increase their budget this year.

No, that isn’t a typo. A whopping 94% of businesses are already advertising on Facebook. If you’re wondering how to advertise on Facebook with a bang, worry not…Adzooma have you covered!

We understand how difficult it can be to get your name out there on the social media juggernaut, particularly for start-ups and SMEs. The good news? You don’t need to spend a fortune on advertising. The better news? We’re going to give you pointers on how you can make your Facebook ad campaigns rocket.

Ready for lift off? Let’s go!

Always have your target audience in mind

There are over 2.2 billion monthly active Facebook users out there, so the temptation to target as many people as possible is understandable. However, it isn’t about reaching the most people as it reaching the right people.

Target audience marketing is essential when trying to convert those who are open to discovering your social content and curious about your business field based on their online behaviours. Big ad view numbers on a report may look great, but ROI on a Facebook ad campaign looks a lot better.

Always keep in mind that every advert that you run should have a purpose. Aligning your target audience with that purpose is the key to ensuring that your campaign booms.

The more people that view your content with a keen interest, the better the chances that they will interact and share it out with other relevant users.

The targeting options available on Facebook is what makes it such a powerful advertising tool. You can target people using a variety of factors that breaks down the billions of users into smaller, more manageable audiences.

Some of the best ways to target your audience include but are not limited to;

  • Location
  • Demographics
  • Interests
  • Behaviours

Once you have nailed down your target audience, you’re well on your way to making your Facebook for business a roaring success.

Content is King

Does the standard of content really matter when launching a Facebook ad campaign? Absolutely!

There is no doubting that imagery plays a huge part in the success of any advert but, without persuasive and intriguing content and a strong call to action alongside it, you won’t get your message across. Informative copy acts as a guide to the user and can be the difference between someone visiting your page or not.

Great advertising content can cut out excess information. After all, the vast majority of Facebook users are there to be entertained and have fun. With that in mind, it makes sense for your content to follow suit.

The human touch is essential. Imagine you’re talking to a friend as opposed to a potential customer. The goal is to have viewers visit your website and, if the copy is engaging and entertaining, people are much more likely to do exactly that.

Keep on top of your Facebook performance and adjust accordingly

If video killed the radio star, then social media killed the excuse that businesses can’t track their ad performance.

Okay, so our version might not be as catchy, but it is certainly of critical importance.

It is essential not to fall into the same trap that so many before you have. All too often SMEs have invested in an advertising campaign and then only checked the performance once it has been completed. In doing this, you’re missing out on massive opportunities to improve the performance of your ads while the campaign is live.

Knowing whether your Facebook ads are resonating with your target audience puts you in the driving seat. For example, if it is taking potential customers too long to click through to your website, it might be worth enlarging your call-to-action.

Facebook Ads Manager is the perfect tool to monitor the performance of your campaign. This platform allows you to make the following amendments without having to create a new campaign;

  • Alter your daily ad budget
  • Edit creative and imagery
  • Change your target audience marketing

In keeping on top of your performance in real-time you’re already a step ahead of the competition.

Keep an eye on the competition

While we’re on the topic of staying a step ahead of the competition, let’s take a moment to discuss your rivals.

If you’re wanting to ensure that you stay ahead of the competition, it has never been easier to track the performance of other Facebook ad campaigns.

Software such as AdEspresso allow you to view an array of ads from business around the world. You can take inspiration from any type of business, not just your competitors. Keep in mind the importance of remaining unique, and you won’t go far wrong.

We would suggest performing a competitive analysis to see the type of ads that similar businesses are releasing on Facebook. The customer feedback that your competitors receive can be an absolute goldmine in terms of ensuring that your strategy resonates with your targeted users.

Want to gain a further understanding about copy, design and audience choices, snooping on the competition is a cost-effective way of doing exactly that.

Develop a long-term strategy

Last but by no means least, one of the most important Facebook advertising tips that we could offer you is to always think long-term.

Focus on creating ads that, not only help you achieve your immediate goals, but also connect with your target audience. Such an approach allows you to build a lasting relationship with your audience while helping you to hit your targets – why would you advertise any other way?

As discussed earlier, regularly checking the performance of your Facebook advertising campaigns proves that you are thinking about the long-term.


Following the above five tips gives you a great chance of achieving the results that you are after. Flexibility is as important as anything else in Facebook advertising, given the fluctuating nature of the beast. Be prepared to test a variety of strategies to see what works best for you and your customers.

Done right, Facebook for business can be incredibly valuable.

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Phil Coleman
As a Copywriter with 25 years experience I have written squillions of words, writing for all sizes of business, both online and off including The Chamber of Commerce, the NHS and of course Adzooma. I'm a not so secret UFC fan, I live in the heart of Sherwood Forest and I have 2 pet cats called Copy and Spooky Dave.