Google Hotel Ads: How Does it Work?

Where would you envisage that the vast majority of people would search for a hotel when booking an overnight stay? Yep, you guessed it. Google.


More often than not, travellers are using the world-famous search engine when looking to book a hotel in a bid to find the best price for their specific requirements.

Due to an increase in industry competition, it is more difficult than ever to rank high through organic means.

The answer to this problem? Google Hotel Ads.

Hotel Campaigns Explained

In a bid to simplify the process of hotel campaign management, Google Hotel Ads includes a number of benefits, such as:

  • Hotels to be organised by attributes such as brand and class
  • Marketers being able to optimise for bidding dimensions such as length of stay or check-in day
  • Smart bidding to maximise bookings at a ROI goal
  • Rich reporting and a responsive interface

When it comes to pay-per-click advertising, particularly when attempting to drive hotel bookings, basic search network ads have the ability to do the job.

However, Google Hotel Ads go further than simply doing a job. They provide images, locations and detailed reviews and even lists local tourist attractions.

Make Google Hotel Ads work for your business

Put yourself in the shoes of someone searching for a hotel. You’re much more likely to click on an ad with more detailed options than a simple layout.

With Google Hotels Ads, you can have up to 2,000 ad groups in a single campaign, allowing for plenty of experimentation.

How to Get Started with Google Hotel Ads

If you’re wondering how to set up Google Hotel Ads, you’ve come to the right place.

Google themselves have set up a simple guide on how to set up Google Hotel Ads. Showcased on Google.com and Google Maps across desktop, tablet and mobile, travellers will see ads when searching to book a hotel, with a cost only occurring when your ad generates a click or booking.

What’s more, guests can book directly on the website of a property, allowing you to own the relationship throughout.

The new Hotel Centre is slowly being integrated, with the ability to optimise and manage hotel price feeds with greater ease.

The Hotel Centre will:

  • Optimise your feed’s health at a quicker rate with actionable opportunities and one-click fixes
  • Simplify feed troubleshooting with faster and more detailed in-product guidance
  • Use a central hub to power other price feed-based hotel features in the future

Your best bet is to select a verified partner on the Google Hotel Ads website, allowing you to launch campaigns quickly.

Whether you are a travel agent hoping to drive more leads or a hotel owner looking to fill your room capacity, Google Hotel Ads makes it easier than ever to connect with travellers.

Author:
Phil Coleman
As a Copywriter with 25 years experience I have written squillions of words, writing for all sizes of business, both online and off including The Chamber of Commerce, the NHS and of course Adzooma. I'm a not so secret UFC fan, I live in the heart of Sherwood Forest and I have 2 pet cats called Copy and Spooky Dave.