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How Do I Write Good SEO Content?

September 22, 2022
Aaron Crewe
written by Aaron Crewe
Feature Image of a Man at a desk

How do I write good SEO content? Packed with tips and tricks, this guide helps get the most out of your content and improve your ranking on search engines.

If you want your content to rank well in search engine results pages (SERPs), you need to understand and incorporate basic SEO techniques. While there’s no guarantee that implementing SEO will result in first-page placement, it’s still a worthwhile endeavour if you want as many people as possible to see your content. But how do I write good SEO content? This article covers the basics of writing SEO content. It discusses what SEO is and how to write and optimise your content for search engines.

What is SEO content and why is it important?

SEO content is a type of content that is optimised for search engines. The purpose of SEO content is to rank high in search engine results pages (SERPs) and to attract organic traffic. SEO content includes well-written, keyword-rich articles that attract searchers to your website. To rank well in search engines, your content must be relevant to the keywords you are targeting and must be of high quality.

According to data from the Search Engine Journal, click-through rates (CTRs) on the first page of search engine results are higher than on the second page. In 2020, the CTR on the first page was 25 per cent, while the CTR on the second page was 15 per cent.

This is likely because people trust that the first page of results will contain the most relevant and trustworthy websites. Therefore, businesses need to ensure that their website appears on the first page of search results to maximise their visibility and potential for attracting customers.

There are two ways to get to the top of Google’s search results — paid ads or organic search engine optimisation (SEO). Paid ads are the quickest way to get to the top, but they can be expensive. Organic SEO is the cheaper way to get to the top, but it takes longer to achieve results. So how do I write good SEO content?

How do I write good SEO content?

Start with keyword research

If you want to write good SEO content, keyword research is a great place to start. There are a few different ways that you can conduct keyword research. One way is to use a keyword research tool like Google Trends, SEMrush or Ahrefs. Another way is to use Google search. Type in a word or phrase related to your topic and see what comes up. You can also look at the related searches that come up on the side of the page. Once you have a good list of relevant keywords, you can begin optimising content for those keywords. There are a few key places where keywords matter most:

  • Your website’s title
  • Your website’s URL
  • Your website’s metatags
  • Your website’s content
Image showing Keyword Research

Create a catchy H1

When creating an H1, you must keep a few key elements must in mind. First, your H1 should reflect the overall tone of your article or website. If you’re writing something light and fun, then your H1 should reflect that. If you’re writing something more serious, your H1 should be more subdued. Secondly, your H1 should be short and to the point – it’s not the time to get flowery or wordy. Keep it concise and attention-grabbing and you’ll be sure to make an impact.

Write for humans, not search engines

While it’s essential to optimise your content for search engines, your priority should always be creating interesting, useful, and engaging content for your human readers. It’s tempting to try to keyword-stuff your content in an attempt to improve your search engine ranking, but this will ultimately do more harm than good. Keyword stuffing will not only turn your readers off, but search engines will penalise you for it.

An image of someone reading content

Write a compelling meta description

A meta description is a brief description of a webpage that appears in search engine results. Although it doesn’t affect your website’s ranking, writing a good meta description is still important as it can help persuade people to click through to your website. Here are some tips for writing a good meta description:

  • Keep it short and to the point
  • Use keyword-rich phrases to describe your page
  • Write in plain English
  • Use persuasive language to encourage clicks

Link to high-authority websites

One way to increase the visibility and authority of your website is to link your content to high-authority websites. This shows search engines that your website is a reliable source of information. It lends credibility to your arguments and increases the overall quality of your writing. Additionally, linking to high-authority websites will help increase traffic to your website. Google and other major search engines often give high-authority websites preferential treatment.

Make content easy to scan

In today’s fast-paced world, it’s more important than ever to ensure your website content is easy to scan and digest. People tend to have short attention spans online. The average attention span of a web user is only eight seconds. So, by making your content scannable, you’re more likely to hold their attention. Here are a few tips:

  • Start with a clear, concise headline that reflects the content of your article
  • Use short paragraphs, and include plenty of white space to make your content easy to scan
  • Use lists, bullet points, and other visual elements to break up your text and make it easier to digest
  • Use clear and concise language, and avoid jargon
  • Highlight key points with bold or italic text, or use special formatting to make them stand out
  • Use images, infographics, and videos to break up your text and add visual interest

Make it easy for users to share your content

Making it easy for users to share and link to your content is key to getting your content seen by more people. You can do a few simple things to make it easy for users to share and link to your content. First, make sure your content is easy to share through social media. Second, make sure your content is high quality and interesting. People are more likely to share and link to content that they find valuable and enjoyable. Finally, encourage people to share and link to your content by offering incentives, such as discounts or freebies.

Write in an active voice and use action verbs

To be a successful writer, it is important to write in an active voice and use action verbs. Active voice makes your writing more direct and powerful, and action verbs add interest and energy to your writing. When you use active voice, the subject of your sentence is doing the verb, rather than the object. For example, “I am writing a paper” is in the active voice, whereas “The paper is being written by me” is in the passive voice. When you use active voice and action verbs, your readers will be more engaged and will be able to visualise your message more clearly.

An image of active voice and action verbs

Use plenty of subheadings

If you’re not using subheadings in your SEO-optimised content, you’re missing out on a valuable opportunity to improve your rankings. Not only do subheadings make your content more scannable, which is vital for SEO, but they can also help you rank for more keywords. That’s because you can include your keywords in your subheadings, which will help search engines understand what your content is about and match it with relevant searches.

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