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How Much Time Can You Save By Hiring An Agency?

July 27, 2020
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written by Jess Kirkbride

We looked at the time and resources you could save if you hired an agency, including SEO, content, social, and PPC.

The benefits of hiring an agency are endless.

You can maximise your digital marketing results, keep on top of the latest trends and save time across multiple areas of your business. Need a new strategy? They’ve got the expertise you need.

There are agencies that specialise in all areas of marketing, including SEO, social media, content, and PPC. They don’t just help to improve your brand awareness – they’re experts at boosting your ROI and slashing hours from your working week.

Here’s a breakdown of the amount of time you could get back, all from using an agency.

SEO

An SEO agency will take care of everything from auditing your site, carrying out keyword research and improving your SERP visibility and traffic quality. They can also manage your reporting, help to build links and plan relevant content.

Think that’s a lot?

They even have the expertise to help optimise your site structure, tweak existing content and monitor brand mentions. They’ll focus on off-page and on-page SEO and refining your goals so that you can spend your time elsewhere.

If you aren’t using an agency, these are all tasks that you’ll be doing yourself. And it doesn’t take a wizard to calculate that it requires a hell of a lot of time.

In fact, the technical and often complex processes of SEO take at least 29 hours per week to complete the following:

  • 3.5 hours per day optimising internal and external content, including proofreading, analysing using Natural Language Processing (NLP), and optimising on-page elements such as internal linking, adding bullet points and lists where necessary, and more
  • 1 hour per day doing checking for on-page insights, backlink opportunities and keyword research
  • 2 hours per week focusing on organic traffic, creating reports to showcase metrics such as conversions, total backlinks, referring domains and average session duration
  • 2 hours per week creating content briefs including suggested keywords, useful internal and external links and suggested headings/topics to discuss
  • 30 mins per day working on other SEO jobs such as technical audits, link building and more

Luckily, we can put you in touch with SEO agencies that offer a full suite of services to help optimise your website traffic. Browse the Adzooma Marketplace today to find one that best suits you.

Social media

A social media marketing agency does everything from connecting, engaging and interacting with your customers to planning and scheduling exciting content. They can manage both your paid and organic social media to double the impact of your results and run either one or all of your accounts for you.

They are specialists at boosting your number of followers, growing your brand awareness and creating excitement around your product or service.

You know why? Because they have the time and expertise.

They can dedicate hours every single week to improving your social media accounts and driving more customers to your website. Altogether, this can help you save at least 37.5 hours every week.

The average Social Media Executive/Assistant spends:

  • 5 hours per week discussing strategy with the wider marketing team, including future planning, upcoming campaigns and ideation sessions
  • 6 hours per week planning content and delivering analytics reports on social media performance, including engagement, interaction and follower figures
  • 14 hours per week researching for upcoming social media posts, reading blog posts, finding inspiration online and scheduling content
  • 1.5 hours per day checking emails, creating and amending social posts and requesting jobs from content or design / the hours it’d take to create the content and/or design jobs yourself
  • 1 hour per day building relationships with external contacts and working on ad hoc projects

The work never stops, even after office hours.

Find award-winning independent digital agencies with offices in London, Milan, Riga and Rome, as well as ones that “help you get more return for every one of your dollars spent” on the Adzooma Marketplace.

It’s designed for people like you – to bring you better results and a better work/life balance.

PPC

The numbers speak for themselves here.

A PPC agency saves you hours-on-end trying to master PPC, ensuring all of your accounts are optimised and bringing in the best results.

With one on your side, you will save:

  • 6 hours per week weekly reporting, checking accounts, reviewing performance from the previous day
  • 1 hour per week communicating with stakeholders about last weeks performance
  • 3 hours per week account optimisations based on findings from the weekly report, including negative keywords, bid changes, reallocate budgets
  • 5 hours per week identifying underperforming ads and replacing them with new ad variants based on strong performing ads, as well as keyword research and expansion including pausing underperforming keywords
  • 3 hours per week analysing data, including gap analysis, and identifying areas for improvement
  • 4 hours per week on bid optimisation, including reviewing bidding strategies and conversion paths, and 2 hours per week reviewing and improving Quality Scores/remarketing lists
  • 3 hours per week adding new campaigns and ad groups
  • 3 hours per week reviewing and improving landing pages, speaking to the developers and CRO team about changes to make
  • 3 hours per week preparing for the weekend and following week, including reports, rules, budgets, notifications, and KPI reviews in accordance with business objectives

Wow.

That’s approximately 31 hours per week managing your accounts. And that’s excluding daily meetings.

Speed up the process by finding a PPC agency that’s perfect for you on the Adzooma Marketplace. Or check out our free platform to help streamline the manual tasks of PPC.

How Do Advertising Agencies Get New Clients?

Content marketing

Content creation isn’t something you can rush. It’s the reason a content marketing agency is so helpful – they give you hours of time back to put real thought into your work.

While you’re focusing on what you do best, an agency can manage your strategy and ensure the content you’re writing is achieving great results. They will look at the circulation of content, the types of content you should be writing and which pieces generate the most traffic.

But that’s not all.

An agency will help you create unique content for Ebooks, video, infographics, landing pages, white papers and more, using their expertise to push more and more customers through the funnel.

If you’re taking all of this on single-handedly, you’re probably spending:

  • 4 hours per day writing blog posts on industry topics or company announcements and creating engaging content for external sites
  • 3 hours per week scheduling social media posts to amplify content, networking with industry professionals and writing emails to push content even further
  • 2 hours per week researching for content, carrying out surveys online, speaking to people from different teams or making the most of HARO requests
  • 4 hours per week working on strategy and taking part in ideation sessions, either for an upcoming topical month on the blog or to reach new targets
  • 2 hours per week writing pitches, outreaching for guest posts and tweaking individual outreach strategies based on open rates/performance
  • 2 hours per week proofreading content
  • 2 hours per week on SEO related content creation, researching keywords, writing briefs, and more

That’s a huge 35 hours a week, and it isn’t just writing content.

If you need a second pair of hands to help you with strategy, content creation or anything in between, find your perfect agency here.

PR

When businesses get links in the national press, don’t be fooled into thinking it must’ve taken one email. A whole load of researching, planning and executing goes into PR, highlighting the need for an excellent agency.

PR agencies will take all of the hard work out of your hands, presenting you with only the best ideas and well-thought-out steps moving forward. They will manage your campaigns, get them in front of the right people and collate the data.

In addition, you can get coverage in the regional or national news with minimal effort from your side. Just keep up the communication and they will bring you results.

Without one, you’re spending over 35 hours both in the office, in evenings and at the weekends – building relationships that will hopefully benefit your current and future campaigns.

To break it down, this includes:

  • 1 hour per day checking and replying to emails and monitoring regional and national news
  • 2 hours per week collating, analysing and evaluating media coverage
  • 2 hours per day pitching press releases and feature ideas to national, regional and trade journalists to interest them in covering stories
  • 4 hours per week writing press releases to generate positive news coverage
  • 1 hour per day scheduling interviews, phone calls and videos with journalists
  • 6 hours per week hours brainstorming ideas for new PR campaigns, including researching, negotiating and planning
  • 2 hours per week tracking and reporting on metrics such as email open rates
  • 3 hours per day actively building strong relationships and networking with people online, with the aim of becoming recognised to several journalists

It’s a job that soon becomes a lifestyle, leaving you little-to-no time to think about other aspects of the business. That’s until you hire an agency to do it for you.

Web design

Like content creation, web design is very personal to each business. But once you’ve found an agency that understands your vision, letting them take the wheel can speed up the process ten times over.

A web design agency will work with you to grasp your ideas and end goals to ensure their work replicates exactly what you’ve got in mind. They’ll take care of the aesthetic and customisation of your site, incorporating features that are known to convert, such as bold images, headers, banners and maps.

They’ll even take the lead on smaller projects should you require it, allowing you to focus your efforts on one thing at a time.

Doing this alone, your schedule will entail:

  • 2-3 hours per week researching for webpage or video projects, such as online, in books or on social media, as well as thinking about where it will be placed and what kind of users will be seeing it
  • 2-3 hours per week sketching out ideas for projects, jotting down all the ideas and seeing if any of them will work for the project and the user
  • 15-18 hours per week designing illustrations, videos, webpages and infographics
  • 2 hours per week designing email headers
  • 30 mins per day getting logos and images ready for upcoming tasks or company-wide projects
  • 3-4 hours per week designing new statistic or animation adverts
  • 30 mins per day checking out inspirational websites and blogs, as well as keeping up to date with new trends and industry topics

That’s around 34 hours of researching, planning and designing – and ensuring each element fits your brand guidelines.

Letting an agency do it for you will give you all of that time back and guarantee you achieve even better results. Start your search here.

Slash hours from your week by hiring an agency

As well as being convenient, digital marketing agencies are made up of unbeatable expertise.

They’ve often worked with hundreds of businesses like yours, helping to grow their traffic and improve search rankings, create strategies for content or social and run profitable PPC campaigns. Further still, they’re experts at improving conversion rates with captivating designs and UX.

If you want to scale your business in less time, the Adzooma Marketplace has the perfect answer. Find your excellent digital marketing agency today.

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Adzooma Marketplace

Find the Digital Agency that best suits you

Find the Digital Agency that best suits you

Adzooma Marketplace is where over 50,000 businesses & agencies come together to find their perfect digital marketing partner.

Visit Adzooma Marketplace

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