We’ve come a long way since our foundation in 2015. But this is our most exciting move yet.
See, we’ve always known that to truly succeed online, you need to have all your digital marketing channels integrated and working together.
So from today, Adzooma isn’t a PPC platform anymore. It’s a digital marketing platform.
Now, When you log into your Adzooma account, you’ll be met by what we call your Adzooma Business Score – a 360 look at how every part of your online business is performing.
All within the platform. And still free.
But that’s not all – today we are also launching our new digital marketing learning center: Adzooma Academy.
Adzooma Academy is the perfect accompaniment to the Adzooma Business Score – whether you want to learn more about PPC, want to study On Page SEO, or want to work on the technicalities of your website; Adzooma Academy is the place to master it all.
Digital marketing integration and digital marketing education.
The new Adzooma.
The Adzooma Business Score
Incorporating key areas of your digital marketing – including web metrics, SEO and Paid Advertising – your Business Score measures how well your business is performing across a number of online marketing channels, and provides you with easy to apply tactics to improve your results.
The closer to 100 your score is, the better your digital marketing is performing. Your Business Score is calculated by the individual scores you receive for your subscores and will update every time there’s been a change.
Right now, your Business Score is made up of three key areas:
- Web Metrics score, which analyzes your website performance
- PPC score, which measures how well optimized your Paid Advertising campaigns are
- SEO score, which measures your organic rankings and traffic to your website
It’s a snapshot into your overall performance, to see where you need to focus your efforts.
From here, you will be given a step-by-step checklist to show you what you need to do next, and something we call, ‘Opportunities’ – recommendations and optimizations you can apply within the platform to increase performance.
You’ll also be able to easily see how much of an impact your improvements are making – your PPC and Web Metrics will be updated every week, and your SEO score will be updated every time you run a new SEO report.
Education, education, education
Though the Adzooma Business Score is super-powerful in its own right, we also believe that with the right education to accompany it, you can take your digital marketing to even further heights.
That’s why we’re really excited about launching Adzooma Academy – a digital marketing learning center full of actionable marketing playbooks and video tutorials designed for you to gain expert knowledge, get certified and grow your business.
There are courses for beginners, experts and everything in between. Courses on SEO, social media advertising, influencer marketing, B2B lead generation, copywriting, SMB marketing and so much more.
Presented in a tailored roadmap for your business, you can easily understand and quickly implement the strategies you need to grow with each course coming with practical, actionable advice which you can follow at your own pace.
Some courses can be as short as 30 minutes, while there are others that last up to 16 hours. Whatever you want to learn in whatever way you want to learn, there’s something on Adzooma Academy for you.
There is so, so much more for Adzooma on the horizon.
Very soon, Adzooma Academy will be integrated into Adzooma Business Score, and our plan going forward is to continue building this out to create a digital marketing platform that incorporates every single digital marketing channel.
Adzooma Business Score and the Adzooma Academy are two very exciting steps in our path towards doing it.
But we’re not done yet.