6 Key Benefits of Social Media Marketing

Social media marketing can help boost your sales, attract more customers, and beat your competitors. Here are 6 of the key benefits....

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Written by

Jess Kirkbride

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19 MIN

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...

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Written by

Danielle Strouther

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25 MIN

Deliveroo has experienced incredible growth, revolutionising the food delivery industry. But with recent losses of £232 million, is it enough to keep them alive?...

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Written by

Danielle Strouther

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24 MIN

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

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Written by

Amber Dawson

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13 MIN

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

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Written by

Danielle Strouther

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17 MIN

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....

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Written by

Paul Bryant

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12 MIN

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

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Written by

Luke Davis

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19 MIN

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

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Written by

Jess Kirkbride

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17 MIN

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

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Written by

Amber Dawson

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4 MIN

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...

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Written by

Amber Dawson

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13 MIN

When it comes to branding and advertising, semiotics can provide some amazing insights. Here's why the discipline is so important....

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Written by

Amber Dawson

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16 MIN

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....

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Written by

Jess Kirkbride

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19 MIN

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....

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Written by

Amber Dawson

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15 MIN

If you’re looking for a quick way to boost your social media following, buying followers is not the answer. We investigated why....

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Written by

Danielle Strouther

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10 MIN

Monzo is busy showing the fintech world how things should be done with their brand message. But what can we learn from their success?...

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Written by

Amber Dawson

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15 MIN