Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

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Written by

Niki Grant

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3 MIN

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

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Written by

Niki Grant

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3 MIN

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

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Written by

Niki Grant

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1 MIN

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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Written by

Niki Grant

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4 MIN

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...

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Written by

Navah Hopkins

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5 MIN

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...

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Written by

Danielle Strouther

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15 MIN

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....

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Written by

Tom Mortimer

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15 MIN

Image extensions help to drive performance for advertisers but what are image extensions? This article explains everything you need to know. ...

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Written by

Jacob Styler

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6 MIN

Reach more customers by syncing your Google and Microsoft campaigns with Adzooma AdSync. Any improvements you make, including new keywords, better ad copy, or more,...

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Written by

Danielle Strouther

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4 MIN

The Proposal Builder is Adzooma’s revolutionary feature that automatically creates new client campaigns in seconds. Find out more about how it works and the time...

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Written by

Danielle Strouther

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4 MIN

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

This article will help you understand the Core Web Vitals and prepare you for the update....

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Written by

Luke Davis

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11 MIN

In this article, we’ll explore what you need to know about GA4, the newest release of Google analytics....

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Written by

Website Energizers

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9 MIN

Adzooma allows you to manage your campaigns quicker and more efficiently than using Google Ads alone – thanks to these features you can’t get on...

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Written by

Danielle Strouther

Is your digital marketing campaign suffering from Google Shopping problems? ...

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Written by

Zelst

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14 MIN