What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

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Written by

Niki Grant

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3 MIN

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

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Written by

Niki Grant

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3 MIN

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

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Written by

Niki Grant

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1 MIN

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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Written by

Niki Grant

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4 MIN

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...

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Written by

Navah Hopkins

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5 MIN

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...

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Written by

Danielle Strouther

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15 MIN

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....

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Written by

Tom Mortimer

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15 MIN

Image extensions help to drive performance for advertisers but what are image extensions? This article explains everything you need to know. ...

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Written by

Jacob Styler

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6 MIN

Reach more customers by syncing your Google and Microsoft campaigns with Adzooma AdSync. Any improvements you make, including new keywords, better ad copy, or more,...

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Written by

Danielle Strouther

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4 MIN

The Proposal Builder is Adzooma’s revolutionary feature that automatically creates new client campaigns in seconds. Find out more about how it works and the time...

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Written by

Danielle Strouther

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4 MIN

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

This article will help you understand the Core Web Vitals and prepare you for the update....

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Written by

Luke Davis

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11 MIN

In this article, we’ll explore what you need to know about GA4, the newest release of Google analytics....

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Written by

Website Energizers

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9 MIN

Adzooma allows you to manage your campaigns quicker and more efficiently than using Google Ads alone – thanks to these features you can’t get on...

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Written by

Danielle Strouther

Is your digital marketing campaign suffering from Google Shopping problems? ...

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Written by

Zelst

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14 MIN