Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

Site Speed Optimisation

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

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Written by

Matt Hogan

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12 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...

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Written by

Danielle Strouther

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15 MIN

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...

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Written by

Danielle Strouther

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5 MIN

How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....

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Written by

Emma Lee

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10 MIN

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....

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Written by

Lucy Puddephatt

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14 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

An Apple Store sign

With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

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Written by

Amber Dawson

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12 MIN

Google Antitrust Lawsuit: 77% of People Believe Google Deceives Users

As the US government sues Google, Adzooma asks users how trustworthy they find the company & the opinions of their ads. These are the results. ...

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Written by

Danielle Strouther

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8 MIN

Top 5 Google Shopping Agencies

Google Shopping is a crucial marketing channel in eCommerce. In this article, we look at the top 5 Google shopping agencies to find the best...

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Written by

Sophie Logan

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8 MIN

Google and Bing logos

Bing vs. Google: A Comparison

How does Bing search compare to Google search? We investigated their histories, differences and similarities....

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Written by

Sophie Logan

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11 MIN

Why You Should Audit Your Web Analytics Data

Bad data can lead to bad decisions. Audit your web analytics data, implementation and integrations. Get better at data-led decision making....

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Written by

Gideon Delayahu

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16 MIN

How to Make Display Ads Worth The Investment

When it comes to brand awareness, display ads are king. But are you getting the most out of them?...

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Written by

Sam Carr

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10 MIN

The Google logo out of focus

How Transparent is Google?

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....

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Written by

Amber Dawson

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18 MIN

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