Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....

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Written by

Tom Mortimer

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17 MIN

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...

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Written by

Danielle Strouther

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22 MIN

You can only get the best out of paid media channels when you learn from the data. But how can you serve other channels with...

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Written by

Digital Discovery

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15 MIN

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

A new year brings with it a fresh opportunity to review and update your digital marketing strategy, but how can you futureproof your plans?...

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Written by

Astute Media

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14 MIN

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

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Written by

Luke Davis

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10 MIN

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN

PPC agency owner Phil Byrne speaks to us about how his business is running more efficiently and effectively thanks to Adzooma....

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Written by

Tom Mortimer

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8 MIN

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....

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Written by

Amber Dawson

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8 MIN

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart way....

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Written by

Sophie Logan

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15 MIN

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...

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Written by

Tom Mortimer

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12 MIN

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers results....

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Written by

Accelerate Ads

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13 MIN