Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....

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Written by

James Rooney

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7 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....

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Written by

Jess Kirkbride

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11 MIN

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Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...

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Written by

Sophie Logan

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11 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....

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Written by

Haley Osborne

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11 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...

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Written by

Ateiqa Ali

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7 MIN

microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....

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Written by

Will Haswell

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8 MIN

software

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....

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Written by

Amber Dawson

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11 MIN

A Guide To Google Ads For Charities and Nonprofits

A Guide To Google Ads For Charities and Nonprofits

Are you a charity or nonprofit organisation looking to increase donations or increase brand awareness? Why not try Google Ads?...

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Written by

Rob Wass

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8 MIN

The Search Marketing Post-Lockdown Webinar with Adzooma

The Search Marketing Post-Lockdown Webinar with Adzooma

Adzooma hosted the Search Marketing Post-Lockdown webinar with We Are Search, to help marketers face new challenges after lockdown is over....

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Written by

Amber Dawson

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8 MIN

automation

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

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Written by

Sophie Logan

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9 MIN

PPC spelt out in lettered wooden blocks

The Definitive Guide To PPC Management

PPC management is the process of overseeing, creating and managing PPC ad spend. Find out everything you need to know about it in our definitive...

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Written by

Danielle Strouther

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18 MIN

Microsoft COVID-19 May Trends Header Image

Latest Microsoft COVID-19 User Insights: May 2020

Discover what the latest search interests are during the COVID-19 pandemic, with Microsoft data shared exclusively with Adzooma....

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Written by

Danielle Strouther

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4 MIN

4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....

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Written by

Izaak Crook

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15 MIN

roadmap

How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

Someone holding an iPhone and using the Calculator app

PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....

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Written by

David Sharpe

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12 MIN

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