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Why You Need To Take Advantage Of Mobile Marketing To Boost Sales

October 5, 2018
written by Rob Wass

Mobiles phones have changed our attitudes, behaviour and how we buy online. Find out how you can boost your sales with mobile marketing here.

People spend 59% of their time on mobile phones. With over 2 billion smartphone users around the globe (according to Statista), it’s easy to see why mobile marketing plays such a key role in driving traffic, increasing sales and helping your profits soar.

We have access to the whole world at our fingertips. By making everything more convenient, mobiles have also made us more demanding, impatient and curious than ever before.

It’s changing the way customers find and interact with your business – and success will come from embracing it. Just think about brands like Deliveroo who have turned our impatient nature to their advantage, delivering food right to your door all at the touch of a button.

Users can also track their meal’s entire journey on the app. This doesn’t just satisfy our need for convenience, but also for instant gratification by giving real-time information we can watch, every step of the way.

Let’s take your business to the next level, with some key tips on how to boost your sales with mobile marketing.

Optimise your mobile marketing strategy for faster and better experiences

Mobiles are constantly advancing, with the tech getting smarter, faster and more efficient. We’re so used to instant access – and your website needs to be able to provide it.

Did you know that 40% of visitors leave websites if it takes more than 3 seconds to load?

There are no longer any excuses for slow load times. By not making your websites optimised for mobile, you can lose potential customers who aren’t prepared to wait.

Screen size can change how you’re found

Mobiles aren’t just getting smarter and faster, they’re also getting bigger.

Screen size impacts how many organic results are shown on mobile in comparison to smaller models. Depending on where your business falls in the search, potential customers might not be able to find you unless they use a larger screen. So, if you want to be found on all mobiles, you need to make sure your mobile marketing strategies get you right at the top. That means PPC and SEO campaigns need to at their best.

Remember: mobile websites have a big effect on your ranking and are the top indexing factor in Google’s mobile-first system. If you want your customers to find you, you need to make sure your website is optimised for mobile.

A mass turn to social media

Mobile phones have had a massive effect on the way we communicate with each other – mainly through social media. By 2019, it’s predicted that there will be 2.77 billion social network users around the globe. Your business should be one of them.

Social media isn’t just how we keep in touch with friends. It also influences us and provides information on what we should buy – making it an excellent advertising platform to find your customers.

Unfortunately, social media also gives people a chance to let everyone know exactly what we think. And with our demanding, ‘want it now’ attitudes, this is exactly what customers will do if they aren’t getting instant responses or struggle to find your business on social.

Just think: how many times have you seen a terrible review on Facebook? Word travels fast – and can damage your business. Make sure you stay on top by building your social presence and ensuring you can easily respond to demands as they come in.

TripAdvisor knows a thing or two about mobile marketing. The company is a great example of understanding and taking advantage of social reviews, providing a platform for us to quickly check what others experienced before we invest. So, before we eat or visit a place, we use our smartphones to check reviews and make it’s worth our time. If it’s littered with bad reviews, we’ll just find somewhere else.

Everything at the touch of a button

Mobiles are all about convenience. Instead of typing passwords, we have the technology to unlock them using our fingerprints or just a look.

But it’s not just passwords, we’re starting to use this technology for everything. We can even store our payment information with it, to make purchases with just a simple click. Great news for those impulse buyers!

Amazon is one of the best mobile marketers out there. Understanding the impatience of their buyers, they’ve implemented steps to cut down their (already) short checkout systems for next day delivery with one-click buying.

However, if your business isn’t ready with simple, mobile-friendly carts and checkout systems, your customers might think you’re just not worth the effort.

Boost your sales through mobile marketing

Year on year, mobiles are becoming smarter, faster and more efficient.

Cementing themselves more and more into our daily lives, mobile marketing is an investment that’s set to help boost your sales and profits. In fact, by 2020 mobile advertising is expected to make up over half of all digital ad spend.

That’s not to say that mobile marketing should be the only avenue for your business. Traditional and desktop marketing still are still profitable. But not catering to mobile users can damage your reputation and sales, making you lose potential customers who don’t want the hassle of waiting or switching to a desktop to buy.

Ultimately, it’s about knowing your audience and catering to them. If they’re on a smartphone, you should be too.

Author
Rob Wass

Robert Wass is Adzooma’s Co-Founder and Managing Director. Responsible for overseeing the company’s day-to-day operations and strategy with a focus on acquisition, customer experience and scalability. Prior to founding Adzooma Robert spent 10 years working in the digital agency space working on sales strategy and driving acquisition for both start-ups and large corporations.
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