The Top 10 AdWords Experts In 2018

If you’re not yet familiar with PPC, or more specifically Google AdWords, you may not know that AdWords experts even exist. Check out our top ten experts and learn secrets you can use on your own campaigns.

The thing is, AdWords has enormous reach and potential but can be as simple or complex as you want to make it and there are businesses of all sizes using it:

  • Small, local and home businesses are using it for ads that attract potential customers and clients to their products and services.
  • Huge, multinational companies use it as part of their complex sales funnel strategy, using 1000’s of keywords, multi-level testing and every other available feature, to milk huge, consistent profits from their campaigns.

It can work for all levels but it’s the latter of the two above examples where the AdWords experts really come into play. They specialise in PPC and have learnt over the years how to use it to the max.

They stay up to date with any additions, changes or improvements on a daily basis, often work with some of the biggest brands on earth, and they’re the go-to guys for all thing AdWords.

We have our list of the top ten Google AdWords experts right here, so you can learn more and stoke your enthusiasm for this unique marketing service. 

If you decide you want to go it alone, without the step-by-step simplicity of Adzooma, check out the following experts as you can learn so much from them.

1: Perry Marshall

Entrepreneur Magazine says, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising.”

Perry Marshall is always one of the first names to come up when talking about AdWords experts.

Perry has written 7 books including, Ultimate Guide to Google AdWords (2014), Ultimate Guide to Facebook Advertising (2014), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and Ultimate Guide to Local Business Marketing (2016).

He is the president of the Chicago based Perry S. Marshall & Associates, a company that works with both online and brick-and-mortar businesses to generate sales leads, web traffic and maximize advertising results. 

Charging $2,000 per hour, he’s one of the world’s highest paid and sought-after marketing consultants, yet his coaching groups have waiting lists, with many of his clients hiring him continuously for over 10 years.

His work is referenced in dozens of influential marketing books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, Howard Jacobson, Richard Stokes and John Jantsch.

He’s been featured at conferences in the U.S., Canada, UK, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay and Les Brown.

He’s consulted in over 300 industries, from computer hardware and software to high-end consulting including health & fitness and corporate finance.

You can find him at

2: Neil Patel

According to The Wall Street Journal, Neil is one of the webs top influencers, Forbes rank him as one of the top 10 marketers online, and Entrepreneur Magazine believe he’s created one of the 100 most brilliant companies in the world. 

As the co-founder of Crazy Egg, Hello Bar and KISSmetrics, Neil Patel helps companies like Amazon, NBC, GM, HP and Viacom increase their revenue.

President Obama named him one of the top 100 entrepreneurs under the age of 30, while the United nations rank him in the top 100 entrepreneurs under the age of 35.

This guy certainly knows his online marketing and although he is primarily known for his SEO expertise, he is also a PPC and AdWords enthusiast. Like most of the experts, Neil believes a mixture of SEO for long term goals and PPC for fast, short term traffic is the best approach.

Head over to Neil’s website to learn more:

3: Lisa Raehsler

Big Click Co’s Lisa Raehsler is known as an expert in high-level SEM and PPC for search engines, display, retargeting, and social media ad campaigns. 

Lisa enjoys translating new tech from Bing Ads and Google AdWords, into simple, usable recommendations to help get the best results for real-life businesses.

You can find Lisa on LinkedIn:

4: Brad Geddes

Over the past 15 years, Brad Geddes has provided a variety of online consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting.

He has vast experience in managing SEO, PPC, social, display, and affiliate marketing campaigns for both himself and others.

His writing, speaking, and training focusing on demystifying the more complicated aspects of SEO, PPC, and Internet advertising, have made him a big name in his field.

Check out Brad’s site here:

5: Tim Ash

Tim Ash is the CEO of SiteTuners, a conversion rate optimization agency with offices in San Diego, and Tampa and has authored of 2 bestselling books on Landing Page Optimization. 

Tim’s main expertise is in user-centered design, persuasion and understanding online behavior, along with landing page testing. Tim was a pioneer in website conversion optimisation, starting way back in the mid 1990’s.

The list of major US and international brands Tim has worked with over the last 20 years, to help them develop successful web-based initiatives includes Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Sears,  Intuit, Autodesk, Yahoo!

Check out Tim’s website here:

6: Bryan Eisenberg

Bryan Eisenberg is an internationally recognized online marketing authority, specialising in improving conversion rates and helping organizations improve their customer experiences.

Bryan co-founded Future Now Group Inc. (FutureNow Inc.) in 1998 and IdealSpot, Inc. in 2014. He also co-founded Web Analytics Association and serves as its Chairman Emeritus.

He has consulted to and run seminars for companies such as huge and diverse as Universal Orlando, GE, PriceWaterhouseCoopers, AeroTek/Allegis Group, Dell, Volvo, Computer Associates,, LowerMyBills, Agora Publishing, and, to name a few.

With extensive expertise in PPC and marketing performance metrics, he is recognized worldwide as a leading expert on online marketing.

He is also an inventor of Persuasion Architecture™ (patent pending) and co-authored of the #1 best-selling Wall Street Journal, New York Times, USA Today, and Business Week best sellers: “Waiting For Your Cat to Bark?“ and “Call to Action“.

You can see Brian’s website here:

7: Danny Sullivan

Danny Sullivan cofounded Third Door Media, publishers of Search Engine Land, Marketing Land, MarTech Today and producers of the SMX: Search Marketing Expo and MarTech events. 

He was a prolific journalist and analyst and in the digital and search marketing space from 1996 until he retired from journalism and Third Door Media in June 2017.

He also works for Google helping to educate the public about search marketing, explaining issues arising with search and encourages public feedback to help promote solutions.

Find Danny here:

8: Daniel Gilbert

Recently named the 3rd Most Influential PPC Expert in the World by PPC Hero, Daniel Gilbert started his career with Google and only left to start his own company Brainlabs, which is now one of the fastest growing businesses in the USA and UK. 

It was also recently awarded #1 on the Deloitte Fast50 Tech Track & grabbed the ‘Agency of the Year’ award at Econsultancy’s the Masters of Marketing. Brainlabs has grown from 1 to 160 staff in just 5 years and they’re planning to double in size again over the next year.

Daniel writes a column for Search Engine Land and is a conference speaker at HeroConf, Marketing Festival, SMX, ClickZ & SearchLove.

Find Daniel here:

9: Matt Umbro

Since 2007 Matt Umbro has been instrumental for his guidance and wisdom around PPC topics and paid search tactics. He’s well respected for his passion, knowledge and experience for paid search ads and PPC techniques.

He has helped to spread new thinking and tactics throughout his industry, by promoting and sharing ideas via a weekly Twitter PPCChat, which enables industry specialists to analyze and debate a wide variety of PPC topics, new ideas and new methods in the PPC community.

Read more about Matt here:

10: Justin Seibert

Justin is President of Direct Online Marketing™ which is a top 200 Premier Google Partner assisting exporters and national companies to quickly grow their businesses via PPC, SEO, social media advertising, and retargeting.

Justin has been a pioneer in designing search engine marketing campaigns since 2001, when he worked for a financial firm in Los Angeles growing their internet marketing program from a standing start to a multi-million dollar per year revenue.

For 3 years running Justin has been voted one of the top 25 Most Influential Pay Per Click Advertising Experts by Hanapin Marketing.

He regularly speaks at conferences around the globe and has been featured in publications such as Advertising Age, the Pittsburgh Business Times, Search Engine Strategies Magazine, and Successful Dealer.

Find Justin on LinkedIn here:

Or you can keep Google AdWords simple . . . 

If all this is a bit much for you and you want to keep AdWords as simple as possible, have a serious look at Adzooma. It’s been designed from the ground up to make advertising your business on Google AdWords step by step simple.

Head over to our site and get your super targeted ads live today!

Phil Coleman
As a Copywriter with 25 years experience I have written squillions of words, writing for all sizes of business, both online and off including The Chamber of Commerce, the NHS and of course Adzooma. I'm a not so secret UFC fan, I live in the heart of Sherwood Forest and I have 2 pet cats called Copy and Spooky Dave.