The best way to keep up to date with industry news and updates is to follow the experts. Here's our pick of the top 10 experts you need to follow.
- The best way to stay up to date with the latest news is to follow the experts.
- We’ve rounded up the top 10 for you to follow right now, including Purna Virji, Brad Geddes and more.
As you’re more than likely aware, Google Ads offers a fast, simple and cost-effective advertising solution. Its effectiveness makes it the go-to platform for millions of both international and local businesses.
The key to Google’s success is it’s huge 71% share of the online search market giving it enormous reach and pinpoint targeting.
However, it does have quite a steep learning curve. Because of this, you need to either use a tool designed specifically to make it step by step simple, or educate yourself and go it alone.
Learn from the experts
One of the best ways to stay in the loop regarding all things Google Ads, is to follow the experts.
Many of these have years of experience, qualifications and certifications, industry awards and even give feedback to Google on technical issues, so they really know their stuff.
More importantly, they also regularly share their strategies and offer tips and tricks to help you make the most of Google Ads.
Here are our picks for the Top 10 Google Ads experts
Follow them, read their blogs, learn from them, then apply what you learn and you’ll stand a much better chance of success.
If you prefer using a multi-award winning Google Ads management, optimisation and automation platform, click here to learn more about Adzooma.
1. Purna Virji
Purna has over a decade of experience in search, with her specialities lying in SEO, content marketing, CRO, and voice search (besides PPC of course). She’s also a regular on the conference circuit as a keynote speaker.
When someone calls you The Wonder Woman of PPC, you stand and take notice. Her work in PPC is well-renowned and her talks are must-watches if you want to get into the field.
2. Brad Geddes
For more than 15 years Brad Geddes has offered online consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting.
His deep understanding and experience in managing SEO, PPC, social, display, and affiliate marketing campaigns has benefitted both himself and his clients.
His writing, speaking, and training focusing on simplifying SEO, PPC, and Internet advertising, have made him a big name in his field.
3. Perry Marshall
Perry is the president of the Chicago based Perry S. Marshall & Associates, a company that works with both online and brick-and-mortar businesses to generate sales leads, web traffic and maximize advertising results.
Perry Marshall is always one of the first names to come up when talking about Ads experts.
Entrepreneur Magazine says, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising.”
He’s written 7 books himself and his work is referenced in dozens of influential digital marketing books by authors such as Jay Conrad Levinson, Mark Joyner, Joel Comm, Howard Jacobson, Richard Stokes and John Jantsch.
Perry has featured at conferences in the U.S., Canada, UK, Israel and Australia, and shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay and Les Brown.
4: Anders Hjorth
Anders has created several online agencies and is a digital marketing strategist and regular speaker at Digital Marketing events.
He has 20 years experience in paid search, social media advertising, seo, affiliate marketing and content marketing. And is the founder of Innovell, a provider of digital marketing insights.
He is also a judge for industry awards in Search Marketing, Social Media Marketing and Biddable Media categories.
5: Samantha Noble
Samantha Noble is a keynote, conference speaker, and judge for several industry awards. She shares industry news and events on her Twitter feed.
She’s the Founder of Biddable Moments and Digital Females, along with being a Keynote & Conference Speaker & Judge, as well as a being a successful Marketing Consultant.
Samantha will once again be a judge for the 2020 UK Biddable Media Awards, which celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry.
As founder of Digital Females group in the UK, she brings together like-minded females in the digital marketing industry.
6. Kirk Williams
Kirk, the Founder of ZATO, a Paid Search & Social PPC micro-agency, has operated in the Digital Marketing space since 2009.
PPC Hero has named him one of the Top 25 Most Influential PPC Experts in the world 4 years in a row. A prolific writer, he has written for publications such as Search Engine Land, Moz, PPC Hero and Bing, and regularly features on digital marketing podcasts and webinars.
He is one of the hosts of #PPCChat on Twitter, and his expertise makes him an in-demand conference speaker focusing on Paid Search, particularly Shopping Ads.
7. Bryan Eisenberg
Bryan co-founded both Future Now Group and IdealSpot, and co-founded Web Analytics Association.
His consults and runs seminars for Blue Chip brands such as GE, PriceWaterhouseCoopers, Universal Orlando, AeroTek/Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, and CafePress.com, and the list goes on.
He is also an inventor of Persuasion Architecture™ (patent pending) and co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and Business Week best sellers: “Waiting For Your Cat to Bark?“ and “Call to Action“.
With extensive expertise in PPC and marketing performance metrics, he is recognized worldwide as a leading specialist in digital marketing.
8. Tim Ash
Tim Ash was a pioneer in website CRO (conversion rate optimisation), starting way back in the mid-1990’s.
He’s the CEO of SiteTuners, a conversion rate optimization (CRO) agency with offices in San Diego and Tampa and has authored 2 bestselling books on Landing Page Optimization.
Over the last 20 years he has worked with a host of major brands including Google, Facebook, American Express, Expedia, eHarmony, Canon, Nestle, Symantec, Sears, Intuit, Autodesk and Yahoo!, to help them develop successful web-based initiatives
9. Danny Sullivan
Danny Sullivan co-founded Third Door Media, publishers of Search Engine Land, Marketing Land, MarTech Today and producers of the SMX: Search Marketing Expo and MarTech events.
He was a prolific journalist and analyst and in the digital and search marketing space from 1996 until he retired from journalism and Third Door Media in June 2017.
He also works for Google helping to educate the public about search marketing, explaining issues arising with paid search and encourages public feedback to help promote solutions.
10. Daniel Gilbert
Daniel is a search marketing expert who writes a column for Search Engine Land and is a conference speaker at HeroConf, Marketing Festival, SMX, ClickZ & SearchLove.
He started his career with Google and only left to start his own company Brainlabs, which is now one of the fastest-growing businesses in the USA and UK.
It was also recently awarded #1 on the Deloitte Fast 50 Tech Track & grabbed the ‘Agency of the Year’ award at Econsultancy’s the Masters of Marketing. Brainlabs has grown from 1 to 160 staff in just 5 years and they’re planning to double in size again over the next year.
Keep Google Ads simple
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