We looked at the importance of website design and how it influences your business success and growth.
A whopping 81% of people search online for a service or a product and that’s why having the perfect website is so important.
You can’t separate the role of a website from the importance of website design. The right website design embodies your brand and delivers your vision to web users.
- It can convince potential buyers.
- It showcases your expertise and credibility.
- It makes your business memorable.
- It shows your users that you understand them.
- It conveys your message and offers.
With over a billion active websites in the world, businesses are competing for visibility and attention.
Web design agencies specialise in all aspects of your online presence, from responsive design to SEO considerations. They bridge the gap between just being online and thriving online. But, more importantly, they are experts at building successful partnerships with small business clients.
Here’s a breakdown of how website design agencies can help your business.
1. It’s time and cost-effective
Doing everything in-house can be a time-demanding process for your team. Maintaining the look and feel of your website when creating and adding new media and web pages can also be tricky.
Web design agencies focus on the aesthetics and experience of a website and they’ll often work with graphic designers to get the best results.
That’s a lot of work to do by yourself.
We’ve broken down the time spent in researching, planning and designing features for your website to 34 hours per week. This doesn’t include the time spent trying to fix saturated images and broken page templates! Hiring a web design agency ensures you’ve got an expert team who can customise your site as you need it. They can add features into a CMS as required to meet your goals and branding.
Working with an agency that understands your vision enables your team to focus on what they do best.
2. They can bring fresh ideas
Agencies understand the importance of web design as the first touchpoint between a brand and its audience. They are involved in the creation and design of a solid online presence. They focus on criteria that make the website user-friendly, including:
- Responsive design for mobile and tablets
- Calls to actions (CTA)
- Enhanced UX design
- Intuitive navigation
- Appearance and aesthetics of the site
- Web development
- Integration with a CMS
Web agencies keep your sites looking fresh and relevant. Because they are experts, they can provide the best design advice and ideas to bring your website to the next level.
And in light of the COVID-19 pandemic, a lot of web agencies have reached out to their clients to help them build better marketing strategies. New ideas can keep small businesses afloat and maintain engagement with the audience in times of need.
3. They can optimise your site for users and search engines
The best websites balance user experience and search visibility.
Understanding why websites are important for business is understanding how to meet the needs of search engines and web users simultaneously.
Web design agencies are specialists in how to maximise visibility and functionality. That means you can either use a site built from scratch or a CMS (content management system) such as:
Most agencies are familiar with these CMS’s but we recommend checking their expertise. With over 70% of business websites using the WordPress platform, the first point of concern for design agencies is to leverage the technology available for SEO.
User experience can determine your online future. Therefore, SEO should work hand-in-hand with UX design for the following reasons:
- Responsive design is crucial as mobile-friendly designs boost ranking
- Positive and engaging user experience increases ranking position
- Web accessibility for mobile devices but also assistive technology improves SEO
- A design that understands and meets the demographics needs also boosts ranking presence
4. They can make you stand out from the crowd
We believe that you can get a feel for how a web design agency tackles different design challenges and functionality when you check their portfolio.
We’ve selected some of the best UX design agencies that combine expertise in technology, web marketing, psychology, sociology for intuitive, engaging, and purposeful user experience.
5. They’ll help you improve conversions
A functional and engaging website doesn’t just look good. It also boosts conversion paths by maximising the impact of its content.
Here are some of the conversion-boosting benefits you can expect from web design agencies:
- Effective calls-to-actions placement and design
- An intuitive layout that creates engagement
- Design of an effective data-capturing form (when relevant)
Because they have UX design experience, web design agencies know how to build user-centric pages that act as a conversion funnel.
If you’re looking for a web design agency, Adzooma Marketplace has the answer for you. Find the perfect web design agency now.
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