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What You Missed At The Marketing Technology Expo 2018

March 26, 2018
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written by Adzooma

The Marketing Technology Expo (MTEX) in London was your chance to meet the Adzooma team face-to-face. Were you there?

TL;DR

  • The MTEX is hosted annually in London.
  • There’s a huge list of exhibitions that are perfect for digital marketers.
  • Adzooma are sponsors of the event and are running a competition that you can get involved in.

If you missed MTEX this year, you really missed out on an amazingly useful marketing event, including a ton of expert info designed to quickly improve your online marketing results, along with networking opportunities galore!

What is MTEX?

Hosted at the London ExCeL, MTEX (Marketing & Technology Expo) is part of a larger exhibition including:

  • B2B Marketing Expo
  • B2C Marketing and Advertising Expo
  • Sales Innovation Expo
  • Call & Contact Centre Expo

It was obviously an extremely popular event, with over 15,000 visitors across the two days. Unsurprising when you consider that the expo featured over 200 valuable masterclasses and 500 expert seminars.

The Adzooma stand was busy across the two-day event, with hundreds of attendees, with thousands more joining in on social media.

Adzooma was proudly featured as a Google AdTech Partner at the main keynote delivered by Google’s Head of B2B, Raja Saggi.

There was plenty of added fun and excitement thanks to our “60 Second Challenge” game, where attendees were challenged to create an advert as quickly as possible.

This was a great way to let people experience the speed and power of Adzooma first hand.

The Stars Of The Show

On Thursday, Adzooma’s Bernadette Kelly hosted a seminar called “Online Lead Generation: What’s Really Working in 2018”.

The seminar was also broadcast live on Twitter and is available to replay.

Bernadette was joined by Digantika Mitra, Strategic Partner Manager at Google, who gave the audience an insight into what Google sees as being the most important strategies for 2018 and beyond.

Packed with expert, instantly usable info, this is essential viewing as it can help you stay ahead of the online marketing curve.

Keep your eyes peeled for future events

There will be more valuable conferences in the future, so keep your eyes peeled and you won’t miss out.

If you missed this, now is the time to make a promise to yourself not to miss the next one and do your best to attend as many as possible.

These conferences are worth their weight in gold, as they’re packed with incredibly insightful, expert info, capable of moving your online business forward faster than you thought possible. And then, of course, you have endless networking opportunities at events such as MTEX.

See you there next time!

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