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May 2023 | Adzooma Updates Summary

May 16, 2023
written by Adzooma
What's new may header

The big GA4 switchover is just around the corner! Will you be ready to roll?

It’s almost here! Google Analytics 4 (or GA4 as it’s commonly known) was officially announced in October 2020. Well . . . time flies and here we are just weeks away from the big switchover.

Hopefully, you’ve been keeping up with the news and updates but if not don’t panic. This month we have 6 superbly informative posts all regarding GA4. Consider this your GA4 crash course to ensure you are ready to hit the ground running on July 1st.

1. Differences between Universal Analytics and G4

From 1 July 2023, Universal Analytics (AKA Google Analytics) will be replaced by GA4; Google’s updated Analytics package with an increased focus on data visualization and machine learning. 

Seasoned UA users will need to get stuck in with the new Analytics package before there’s no turning back. There are some key differences you should be aware of as you’re getting to grips with GA4.

In this post, we cover these differences and what they mean to users, including Web and App Friendly, Streamlined Measurement Methods and Metric Definitions.

Read it here

UA vs GA4

2. 3 Steps to Prepare for GA4 Migration

From 1st July 2023, Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. Whether you like it or not, GA4 is here to stay so you need to become as informed as possible, as quickly as possible.

Whilst historical data will be viewable for six further months, Universal Analytics and the data held within will cease to exist at the end of 2023, so it’s vital for website owners to embed GA4 within their business before it’s too late. 

In this post, you’ll discover the 3 steps you can take to prepare for the transition to GA4.

Check it out here

3. What You Need to Know about GA4

If you’ve already heard of GA4, this new update for analytics may have left you pondering questions, such as “Do I need to install this on my website?”.

If you would like to know the answer to this, or you haven’t even heard of GA4 yet, this post is essential reading right now. You’ll learn what GA4 is and also what makes Google Analytics version 4 different from the current analytics you have.

Read it today

Person using Google Analytics

4. Understanding GA4 And Its Impact On Your Business

As mentioned previously, Google announced Google Analytics 4 way back in October 2020. This latest version of their analytics platform has new features aimed at improving the effectiveness of marketing strategies and helping you to make better-informed decisions in a post-cookie tracking future. 

With GA4, you’ll have the opportunity to collect more flexible and detailed data to improve your business. And in this post we’ll explain exactly what GA4 is and what it means for your business.

Read the full article here

5. GA4 Tips and Features

Google Analytics shows us and our clients exactly what’s happening behind the scenes, along with what’s working and what isn’t.

And as Universal Analytics is being replaced with Google Analytics 4 permanently, it’s time to get you and your team up to speed with the new interface. By doing so, you’ll avoid any nasty surprises and supposed missing data when Universal Analytics becomes obsolete.

In this post, we’ll cover some of the main changes including insights provided by artificial intelligence,  deeper audience insights, tracking unique events and conversions, spotting data anomalies faster, and much more.

Find out more

6. Using BigQuery With Google Analytics 4

Unlike with Universal Analytics, with Google Analytics 4, BigQuery is available to use for free. BigQuery allows you to find new opportunities to analyze and utilize your data. 

This storing management system is designed to bring together a whole host of data from Google Analytics, Google Ads, Facebook Ads, your internal business, and much more! It’s also an easy way to integrate and store multiple kinds of data. 

However, all of this data can seem overwhelming if you’re not sure where to start. So in this post you’ll learn exactly how to track your business’s data using big query 4.

Read it here

Hopefully, you’ve found this month’s knowledge dump useful, as GA4 is going to be a big deal for all online businesses. Read the posts here and you’ll be one of the more informed and ready-to-roll businesses.

Stay tuned for next month’s update email, as we guarantee it’s not to be missed.


Adzooma is an online advertising technology platform that helps businesses and agencies save time, effort and money while growing their business. With a full suite of easy-to-use, cost-effective tools, Adzooma allows you to optimise and manage your online advertising accounts in seconds. For agencies, it enables you to manage multiple accounts, so you can take on more clients without taking on more staff.

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