FEATURES IN FOCUS
Opportunities
Your Virtual Assistant For Better Campaign Management
Opportunities are the one-click optimisations designed to improve and safeguard your campaigns.
Boost your performance, reduce wasted spend and catch errors - our Opportunities will become an essential part of your working routine.
Opportunities are the one-click optimisations designed to improve and safeguard your campaigns.
Boost your performance, reduce wasted spend and catch errors - our Opportunities will become an essential part of your working routine.
What are Opportunities?
Opportunities are the beating heart of Adzooma. They are personalised recommendations for your campaigns, created by 24/7 intelligent monitoring and analysis of your accounts. Click Opportunities in the platform to see every opportunity suggested and decide which ones you want to action. It takes just a click to apply them.
to discover your Opportunities.
Opportunities are created by interpreting over 50 key metrics of your account and focusing on the data that matters. The suggestions it creates are specific to your data, your customers, your business, and your industry. The longer you use Adzooma, the smarter they will get.
Reduce wasted spend, save time, and improve performance without leaving the platform. We call it the Opportunity Engine. You can call it your virtual assistant.
Opportunities have always got your back
Opportunities aren’t a one-time fix that you apply to your accounts. They will become a part of your routine, allowing you to get the best from your campaigns and ensure nothing has slipped through the cracks.
From small spelling mistakes to missed keyword opportunities, you can count on your virtual assistant to catch them all. We then give you the power to make changes in a click, without leaving the platform.
Use Opportunities to:
SAVE TIME. Instantly action all opportunities inside Adzooma. Queue up multiple changes and roll them out instantaneously with a single click. There’s no need to wait, giving you better use of your time.
MAKE YOUR BUDGET GO FURTHER. Stop pouring money into your poor-performers. Discover opportunities to optimise your campaigns and boost your best adverts and keywords, making the most of your budget.
CATCH POTENTIAL MISTAKES. Resolve any mistakes before they do lasting damage. No more spending hours analysing the data and reviewing each advert. Instantly identify what went wrong and fix it in a click.
RESOLVE STRUCTURAL ISSUES. The more campaigns you have, the harder they are to manage. Ensure your account structure remains strong with Opportunities that catch any conflicts and possible errors, like conflicting keywords, disabled ad groups or mobile opt-outs.
SAVE TIME
Instantly action all opportunities without having to switch platforms. Queue up multiple changes and roll them out instantaneously with a single click. There’s no need to wait, giving you better use of your time.
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MAKE YOUR BUDGET GO FURTHER
Stop pouring money into your poor-performers. Discover opportunities to optimise your campaigns and boost your best adverts and keywords, making the most of your budget.
Show More
CATCH POTENTIAL MISTAKES
Resolve any mistakes before they do lasting damage. No more spending hours analysing the data and reviewing each advert. Instantly identify what went wrong and fix it in a click.
Show More
RESOLVE STRUCTURAL ISSUES
The more campaigns you have, the harder they are to manage. Ensure your account structure remains strong with Opportunities that catch any conflicts and possible errors, like conflicting keywords, disabled ad groups or mobile opt-outs.
Show More
Opportunities are always working in the background. They monitor your account and crunch the data every minute of the day to ensure that we’re always sending you the right recommendations.
Learn how to apply and use opportunities in just a few minutes.
What Opportunities might my account have?
Opportunities are recommended to you based on your account and data. Some examples you might see are:
Replace underperforming adverts. Adzooma will identify adverts with lower CTR or ROI rates than the average, giving you the Opportunity to replace it. This will stop this advert from eating up your budget and give the stronger adverts a chance to deliver better results.
Add new keywords. We’ll look at the top-performing keywords over the last 30 days related to the keywords you’re already targeting and identify new keywords that will lead to an increase in clicks. For example, if you’re already bidding on “notebooks” we might suggest “lined notebooks” if it will improve performance.
Pause non-converting keywords. If there are any keywords in your campaign that are getting clicks, but not converting customers, you’ll get an Opportunity to pause them. This will free up more of your budget for the keywords that are converting.
Enable ad scheduling. If your adverts are running 24/7, you might get an Opportunity to limit this to the times your customers are most likely to be searching. You’ll be able to click the exact times you want your adverts to show, which is particularly useful if you only operate between certain hours.
Replace underperforming adverts.
Adzooma will identify adverts with lower CTR or ROI rates than the average, giving you the Opportunity to replace it. This will stop this advert from eating up your budget and give the stronger adverts a chance to deliver better results.
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Add new keywords.
We’ll look at the top-performing keywords over the last 30 days related to the keywords you’re already targeting and identify new keywords that will lead to an increase in clicks. For example, if you’re already bidding on “notebooks” we might suggest “lined notebooks” if it will improve performance.
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Pause non-converting keywords.
If there are any keywords in your campaign that are getting clicks, but not converting customers, you’ll get an Opportunity to pause them. This will free up more of your budget for the keywords that are converting.
Show More
Enable ad scheduling.
If your adverts are running 24/7, you might get an Opportunity to limit this to the times your customers are most likely to be searching. You’ll be able to click the exact times you want your adverts to show, which is particularly useful if you only operate between certain hours.
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We’re always updating and adding new Opportunities to keep your campaigns running at their best.
Your helpful assistant
Opportunities are your virtual assistant that will be there when needed. Opportunities will only show if something has triggered them. Fundamentally, the less you see, the better optimised your accounts are.
That means you can move onto testing and working on your strategy. Carry on performing your usual magic, then check back with us to see if there’s anything you’re missing. Rinse and repeat.
For new accounts, Opportunities can take a little longer to load. It just takes some time to properly analyse your data to make sure we’re sending you the right recommendations. In most cases, they will be ready within the first 24 hours after you sign up.
Where can I find my Opportunities
Once you’ve created your Adzooma account, click Opportunities on the top menu. Your available Opportunities will be shown in a list underneath the queue.
In this list view, you will see:
The title of the Opportunity
The campaign or ad group that it relates to
How much time applying this Opportunity could save you
The predicted increase of impressions it can generate
The predicted increase of clicks it can generate
Want to know more information? Hit the ‘Details’ button for a full breakdown.
If you’re after something specific, you can filter the list of Opportunities. Just click one of the four categories on the left-hand side (Improve Performance, Reduce Wasted Spend, Best Practice and Account Structure) to filter them.
Want to see all of your Opportunities again? Click the ‘Clear Filter’ button to return back to normal.
See what Opportunities are waiting for you.
How do I apply Opportunities?
To fully understand how it all works, create an account and take our interactive walkthrough. It will guide you through the process, step by step.
Prefer reading instructions? No problem. Here’s how you do it.
1
Click Opportunities to load the available Opportunities.
2
Take a look at your list of Opportunities and find the ones that look interesting.
3
Click ‘Details’ to find out more information. This will bring up a pop up that tells you how this Opportunity can help improve your campaigns.
4
If you’re happy, click the queue button to add it to the Opportunity queue. Some Opportunities may need you to take action first. For example, if you’re testing new advert headlines you will need to supply the ad creative, as shown below.
5
Repeat until all the opportunities you want to apply are in your queue. Then hit ‘Apply All’ and sit back. Boom.
Once done, you’ll see a pop up confirming that all changes have gone through, summarising how much time you’ve saved as well as the number of clicks and impressions you’ve achieved.
Queue them up, watch them go
To save you the effort of applying every Opportunity individually, they get added to your queue. In the top left you’ll see a summary of the time these combined Opportunities will save you, as well as how many impressions and clicks they are predicted to generate.
All of your Opportunities are listed here for you to review. If you’re unsure, you can click the ‘remove’ button to delete the Opportunity. Once you’re happy, you can press the ‘Apply All’ button in the bottom right to have all queued Opportunities added to your account.
That’s it, the changes have been made. Now you carry on as normal and check back here when new opportunities are ready for you.
Your Opportunities for better campaigns
Opportunities are intelligent suggestions of how to improve your campaigns that you can apply in a click. They’re not a one-time fix. They’re like a virtual assistant, always double-checking your work and there to have your back when you need it.
Create great campaigns. Review their performance. Check for Opportunities and repeat.
Ready to start making them part of your routine? Create your free Adzooma account today and get first-hand experience of what they can do.
Create great campaigns
Review their performance
Check for Opportunities and repeat.
Ready to start making them part of your routine? Login to your account and get first-hand experience of what they can do.
Adzooma is recognised as the Best Tracking Technology, according to the UK Digital Growth Awards and was recognised as a Rising Star at the Northern Tech Awards. It has also been nominated for best PPC Management Software Suite at the US Search Awards and Best Software Innovation at the MENA Search Awards.
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