Need to improve your PPC Landing Pages?

Your page needs to be mobile friendly, meaning that it
delivers the best user experience on a customers mobile device.

Here are the 3 most common
issues impacting Mobile UX
Want to improve your PPC landing pages
Here are the 3 most common issues impacting Mobile UX
Slow loading web pages

Page speed is more important than ever as your potential customer’s attention is decreasing rapidly…

Page speed is more important than ever as your potential customer’s attention is decreasing rapidly.

We live in a world of overwhelming instant communication and you need to grab people’s attention fast. Convenience is everything, and convenient means now. Right now. So if your visitor has to wait too long for your page to load, they will leave.

Firstly, to see how fast your page loads, use the free Google tool Test My Site.

It will tell you how it is performing, and give you specific recommendations for speeding up your page.

A very simple way to speed up your page is to automatically compress all your images. As large images on web pages dramatically increase the time it takes them to load.

If you use WordPress, the WP Smush Image plugin will handle all the compression duties for you. If you use something else try a service like TinyPNG or TinyJPG.

Browser caching saves certain elements like headers and footers, within visitors’ browsers so that they don’t have to reload every time they visit your site.

Basically this just means that the page loads faster, as it has less things to load. And this can increase the speed quite a bit.

The W3 Total Cache WordPress plugin makes it super simple to implement browser caching on your page. Click here to read the instructions on how to set it up and get at least a 10x improvement in overall site performance.

Plugins and scripts are a great way to improve the functionality of your page, but they can also reduce its overall performance. Each time your page loads, the website plugins and scripts must also load, slowing down the time it takes for your entire website to load for the customer. So . . . get rid of unessential ones.

For even more page speed solutions, download our free guide below.

Poor navigation & page layout

If people don’t find your page easy to read and navigate, they’ll leave quickly which affects your ‘Bounce rate’…

If people don’t find your page easy to read and navigate, they’ll leave quickly which affects your ‘Bounce rate’. Not good.

Your Bounce Rate is simply the percentage of visitors leaving your webpage without taking any action, such as clicking a link, buying something or completing a form. Keep that in mind when you design the UX of your mobile site, as making your visitors hunt around for things can aggravate this problem.

As people are often on-the-go when using their mobile, use short sentences and paragraphs so they don’t lose track. Making CTA’s & buttons easy to see is very important too.

Keep your buyer intent in mind. If they are looking for a certain product, directions or an email form, show them immediately. They need to be front and centre at the top of the page.

And finally, use Accelerated Mobile Pages (AMP). These are light-weight web pages that create fast mobile experiences.

You can use Google’s own tools to check to see how your page performs on mobile. Go to Google Search Console and navigate to the ‘Mobile Usability’ report.

There you’ll see any mobile issues with your page. Once you’ve solved them you know that your page is exactly how Google wants to see it.

Asking for too much information

On the move, small screen, tiny forms. Not good. Try and avoid asking for too much info…

On the move, small screen, tiny forms. Not good.

Try and avoid asking for too much info, as trying to fill in a stack of small boxes will simply annoy people. Only ask for essential info from your customer. You can always request more details later.

You can use device capabilities to help with data input. For example, E-Commerce apps can offer a camera option for inputting credit card information.

As typing out the address form is the most annoying part of a form, try using auto-suggestions and auto-complete to help your visitors. Simple tools such as ‘Place Autocomplete Address Form’ from Google, will help visitors input their address with fewer keystrokes.

Ok, so that’s your Mobile UX taken care of . . .

Ok, so that’s your Mobile UX taken care of . . .

Want to ensure your entire landing page is optimized to drive sales?

Download our FREE guide and turn your Landing Pages into lean, mean sales machines.

This guide includes the essentials such as:

  • How to focus on your visitor to improve conversions
  • The importance of keyword matching your ads to your landing page
  • How to ensure your landing page loads quickly
Download
Improve your conversions

Professional help awaits . . .

Professional help awaits . . .

Looking to outsource your landing page opitmization to an agency?

We have several partners who can help!

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Need help building your landing pages?

Our partner Unbounce makes it easy to create optimized landing pages that convert.

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