Automations

Reduce your workload and costs with Automation

Apply automatic actions to Google, Facebook, and Microsoft ad campaigns to grow your profitability 24/7

What are Automations?

Automations allow you to create custom rules and alerts to manage your PPC campaigns. It’s a hands-free way of making sure your online advertising campaigns are running at peak performance.

They give you the power to:

  • Automatically adjust budgets to prioritize your best performing ads
  • Identify growth opportunities without hours of tedious data analysis
  • Take action at exactly the right moment with custom alerts
  • Turn your weakest performers into successes

Save time with Templates

Not sure where to get started with automated rules? Simply use our selection of premade Google, Facebook, and Microsoft Ads templates to get started quickly, these include:

They give you the power to:

  • Pause Non-Converting Keywords: Stop bidding on keywords that aren’t driving conversions.
  • Low CTR Ad Groups: Set your minimum CTR rate and get alerted when an ad group hits it.
  • Low Campaign Conversion Rate: Protect your ROI when your conversion rate is low but spend is high.
  • Pause Poor Performing Ads: Prevent wasted spend on adverts that are getting clicks but not conversions.
  • Campaign Budget Underspend: Get alerted when your spend is lower than your pre-set amount.
  • Improve Poor Performing Keywords: Get notified of keywords with a poor Quality Score and CTR.

These templates have been hand-picked by industry experts as their go-to rules for setting up and optimizing their campaigns.

You can use these templates as a starting point and easily tailor them to your own needs and campaigns.

Create Your Own Automation Rules

Creating your own automated rules used to mean coding scripts inside Google or Microsoft Ads, with Adzooma you can custom build your own automation rules with our simplified rule builder. 

There are no complicated scripts or tracking to implement, just straightforward rule generations, tailored to your needs. What’s more, it’s automatically updated so you never have to worry about a Google or Microsoft update again.

Firstly, specify a name and a description of your new rule, this is so you can quickly find it in your list of rules and understand what action you need to take when it fires.

1. Name & Description

Firstly, specify a name and a description of your new rule, this is so you can quickly find it in your list of rules and understand what action you need to take when it fires.

FAQ's

How do I access Automations?

To get started with Automations, you’ll need to connect at least one advertising account to Adzooma.  Once your advertising account is connected, click on ‘Paid Ads’ from the main navigation. If you have more than one advertising account connected, you can select which one you wish to view automation rules for using the account selector dropdown. Once you’ve selected the desired account, click ‘Automation’ from the sub menu.

Let's get started

Create your first rule today with Adzooma Automation