Read our list of 7 of the best email marketing agencies including Mailchimp, Mailer Lite, and Convert Kit.
Choosing the best email marketing service for your business can be challenging. It needs to have all the necessary features in order to make it cost-effective. But with so many to choose from in the market, it can be quite overwhelming. But with this list of our top 7 email marketing firms of 2020, your decision will be a lot easier.
In this article, we’ll look at what an email marketing agency does, whether you need one, and compare the top 7 as chosen by us. We’ve made sure the list is a mix of services—with agencies that handle all sides of email marketing to email marketing software providers—to suit all budgets and requirements, for SMEs and larger enterprises.
What does an email marketing agency do?
As the name suggests, email marketing agencies handle the email channel of a marketing strategy. Some of their services include:
- Creating and managing promotional emails, newsletters, and other email content
- Data analysis (ROI, open rates, click-through rates)
- Improve conversions
- Building loyalty
- Driving lifetime customer value
The medium of email is one of the most widely-used across all markets. As such, email marketing is one of the most effective ways to directly reach as large an audience as possible.
Do you need email marketing?
When it comes to finding and converting leads, it’s important not only to try to grab the attention of those who don’t know your brand but to also work on those who are already engaged. Those within your audience who are most interested could be willing to sign up for emails, and email marketing is all about optimizing your use of the medium to make it as effective and convincing as possible.
Hubspot compiled an extensive list of email marketing stats with some interesting findings:
- In the US alone, it was estimated that $350 million was spent on email advertising in 2019
- 59% of survey respondents said marketing emails influenced their intent to buy
- Over 59% of marketers said email was their biggest source of ROI
Whether you’re an online commercial business or in the B2B sphere, email marketing can offer some real progress towards your company-wide goals.
Pricing: Free–$299 per month
MailChimp is one of the most comprehensive email marketing platforms on the Internet. It allows you to create and manage email templates, creating marketing emails through a simple drag-and-drop system that can be widely customized to incorporate any brand visuals and style.
It’s also easy to integrate with a range of tools, including WordPress, Slack, and Canva. The most popular email marketing platform for those who are willing and able to manage their own campaigns from top to bottom.
Locations: Waltham, Massachusetts; Loveland, Colorado; New York
Pricing: £15-£30 per month
Another example of email marketing software, Constant Contact offers not only the tools to help you design and send emails to large swathes of the market at once but also comes with some very powerful analytic tools to ensure that you’re always gaining what insight you can from your past campaigns.
This, in turn, can allow you to further optimize your future campaigns. It uses a drag and drop editor to make constructing emails easy, streaming contact management as best as possible, and is highly scalable to meet the needs of businesses of all sizes.
3. Zoom Mail
Location: Plymouth, UK
Zoom Mail offers a particular technology-driven approach to email marketing with an AI-driven engine that allows you to focus your attention on those most likely to convert. Using a range of analytics, Zoom Mail identifies the prospects that are likely to return the most value, allowing you to more intelligently target your email marketing.
This firm’s platform also includes a full management dashboard and drag and drop email designer, allowing you to create, monitor, and track single emails, campaigns, email lists, and individual recipients with relative ease. They offer some impressive insights, as well, including hotspot maps to see which parts of your emails garner the most attention and bounce management to help ensure that fewer of your emails go into the trash.
4. Get Response
Locations: Poland, the U.S., Canada, Malaysia, and Russia
A wider marketing platform, Get Response offers marketing automation and landing page services, each of which can tie into their email marketing tools. This tool is designed to make creating email campaigns as easy as possible, with ready-made p[rofessional templates and a host of accessible tools that can allow you to customise them to fit your brand.
Some of the features include segmentation that allows you to manage and send emails to specific groups of contacts, as well as auto-responders that allow you to automate the conversion and subscription process for your audience.
Location: MailerLite is a distributed team of 96 people living and working in 16 countries.
MailerLite is a light and responsive email marketing management platform that cuts out the clutter that can make the process confusing for others. This includes a drag-and-drop editor that allows you to create beautiful emails without any HTML knowledge, as well as email automation, automatic tagging of interest groups based on past email performance, and email personalization.
This way, you can better create emails designed to appeal to individual members and segments of your contact lists, improving the effectiveness of your campaigns on the whole. All of this can be done without any technical knowledge thanks to the platform’s focus on simple and intuitive design.
Drip While able to work for email campaigns of all kinds, Drip is specifically designed to optimize the campaigns of eCommerce businesses. They can connect with a wide range of platforms, including Shopify, Magento, WooCommerce, and custom storefronts, allowing you to create emails that make the best use of your item listings and customer data.
This way, not only can you create, send, and track email campaigns, but you can see how they directly connect to on-store activity and conversions. As such, this email marketing platform also works as an eCommerce customer relationship management to some degree.
Location: Remote team from 48 cities around the world
A simple and intuitive email management platform that is designed to meet the needs of small business owners who are not particularly well-versed in digital marketing.
Aside from making the email creation and sending process easier with a drag and drop editor, ConvertKit also includes automated forms and landing page creation that allow you to connect your email marketing campaign to your site easily and meaningfully.
Automations allow you to send specific emails to customers at specific points in their journey, while campaign reporting and subscriber analytics allow you to see what works and what doesn’t, making for flexible email optimization.
The best email marketing strategy is the one that is built to the specific needs and strengths of your business. Consider your goals, how email marketing can help with those, and then choose the team that fits that approach. Be sure to take a closer look at each of the email marketing firms mentioned above to get a better feel for how each team focused on improving your approach through email.
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