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10 Free CRO Tools To Use In 2020

May 6, 2020
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written by Rob Wass

Try these ten free CRO Tools to help you convert visitors to leads in 2020, featuring the likes of Hotjar and Google Analytics.

There are plenty of CRO (conversion rate optimization) tools on the market but many of them are paid. Of course, you’ll get all the premium features but it’s no good if you just want to try before you buy. Or perhaps you have a low budget for software (or no budget at all).

So we’re at hand to give you 10 free CRO tools that’ll help you boost your conversion rates in 2020.

What is CRO?

CRO stands for conversion rate optimization. Your conversion rate is the percentage of website visitors who complete a valuable action. For example, a valuable action could be buying a product, filling in an online form, or subscribing to a service. Conversion rate optimization is the process of improving your content and website to increase your conversions.

Example: you have 10,000 website visitors in a month and 7,000 email sign-ups. Your conversation rate would then be 7,000 ÷ 10,000 = 0.7 or 70%.

What can a CRO tool do?

CRO tools offer a range of useful features such as:

  • Generalised page optimisation
  • Access to page speed data
  • Monitoring user behaviour
  • Heatmapping
  • Survey and form building
  • Landing page building
  • User analytics
  • AI chat capabilities
  • Split testing

Many of the best premium tools offer all of them while others focus on certain areas of CRO. Our list of free tools will show a mix of these features.

Why do you need a CRO tool?

Online marketing will bring users to your site, but this is of little use if visitors are not converting. With a CRO tool, you have access to data that you can use to enhance user experience. CRO analytics can identify issues like why so many users abandon their shopping carts, or why your bounce rate is so high on PPC landing pages.

Adzooma is no stranger to offering free tools so enjoy our list and get high-performing solutions without the price tag.

1. MobileMonkey

MobileMonkey logo

Founded by Larry Kim, MobileMonkey is a Messenger marketing platform that helps companies connect with potential leads through the use of its chatbots. The software then nurtures and convert leads. Messenger is used by over 1.3 billion people around the world, making MobileMonkey a lucrative and easy way to build chatbots and automate your Facebook marketing strategy without writing a line of code.

Key benefits

  • Optimized service: MobileMonkey uses Messenger-based chatbots to deliver your customers a fast and convenient service 24/7.
  • Extend reach: You can utilize the popularity of mobile devices and social media to extend your reach.
  • No coding: Create AI chatbots with ease and without no coding required. It’s the perfect platform for small businesses and marketers to boost their conversion rates.

Other features of MobileMonkey include chat automation and building conversion funnels.

2. Hotjar

HotJar logo

Hotjar is a CRO tool that analyses user behaviour and gives feedback in the form of heatmaps, surveys, and session recordings. These analyses help businesses to gauge deeper understandings of their site users and pinpoint where improvements should be made.

Key benefits

  • Analyze web visitors: Hotjar lets you deploy testing and identify the stages of the funnel that are losing your conversions.
  • View user behaviour: Hotjar provides a full picture of where your users scroll, tap, click and linger. Combined with Google Analytics, site owners gain great knowledge of their sites
  • Heatmaps: Hotjar is best known for its heatmaps which are graphical representations of data using colour to depict site interactions.

Hotjar also deploys feedback and analysis using session recordings to help improve your conversion funnels.

3. TypeForm

TypeForm logo

TypeForm is a platform where individuals and businesses can create and manage forms and surveys. It does this by removing the challenge of obtaining feedback with more engaging forms. With Typeform, the average completion rate of its forms is 57%.

Key benefits

  • Customized forms: Create the forms you need including opinion scales, multiple choice questions, and rating scales.
  • Free API: This feature lets you integrate your forms with the other applications to automate your processes.
  • Logic Jumps (available in paid subscriptions): use the Typeform tools in unison with your very own survey logic. Logic Jumps allow you to respond to people’s answers.

With the free plan, you also get templates, reports and metrics, and the ability to embed your typeform.

4. SurveyMonkey

surveymonkey logo

SurveyMonkey is another survey platform, allowing brands to collect answers and opinions, and transform insights into actionable data. That user feedback contributes to boosting conversion rates as businesses enhance their website.

Key benefits

  • Feedback options: Survey Monkey users can build polls, quizzes and surveys for whichever audience they please.
  • Multiple media: The software allows you to collect feedback using different channels including email, social media, and mobile chat.
  • Easy to export: The exporting of data is quick and simple, and you can connect that data to commonly-used apps like Excel and Google Sheets.

With Survey Monkey, businesses can gain top insights and supercharge their CRO.

5. CrazyEgg

crazyegg logo

When it comes to free CRO tools, you can’t get much better than Crazy Egg. It’s a top website optimization platform, used to monitor user behaviour.

Key benefits

  • Heat mapping: You can see where your customers are clicking, and discover which parts of your site are performing the best.
  • Origin tracker: Gain insights about where your users have landed from and whether that needs to improve.
  • Interactive analytics: Instead of reports, you can view your analytics with a fully interactive and intuitive UI.

Crazy Egg boasts a range of other appealing features including design testing, CRM (customer relationship management), A/B split testing tools, and scroll maps.

6. Unbounce

unbounce logo

Unbounce is a drag-and-drop landing page builder for individuals and businesses. The platform allows users to design, test and publish landing pages in a quicker, more efficient way. Your company can improve marketing, increase leads and enhance your connection with customers.

Key benefits

  • Unlimited testing: There’s no limit to the pages you can create and test with this CRO tool.
  • Design assistance: Unbounce comes with a wide range of different design templates to assist you with your web pages.
  • Client management: You can organize leads and manage your clients.

Regardless of your business size, Unbounce makes things simple with easy management, the ability to set permissions for each user and replicate the success of your best-performing landing pages between different accounts.

7. LeadGen App

leadgen app logo

LeadGen App is a form builder that allows businesses to improve lead generation. You can design leading capturing forms that improve your sales funnel.

Key benefits

  • Boost conversions: LeadGen App helps you create better forms which, in turn, creates better results.
  • Analytics: the analytics dashboard helps businesses gain the valuable data they need, to improve site experience.
  • A/B Testing: Lead Gen offers split testing tools, so you can see which form wins the most leads on your site.

LeadGen App also offers LeadProof popups, unlimited form variants, and IP-based response restriction.

8. GTMetrix

GTMetrix logo

GTMetrix analyses the performance and speed of your page plus offers valuable advice on how to make improvements. For WordPress users, you may recognise GTmetrix as a free plugin to optimise your site’s page speed.

Key benefits

  • Advanced testing: GTMetrix allows you to test your website at different connection speeds, in various countries and on a range of browsers. You also get a score based on Google PageSpeed Insights and YSlow metrics.
  • Page insights: GT Metrix tells you why your page is slow, so you can make changes accordingly.
  • Different devices: you can see how your site loads depending on which device is being used.

Speed is an important factor in CRO so a tool like GTMetrix is worth using.

9. Google PageSpeed Insights

Google PageSpeed Insights logo

PageSpeed Insights offers data on the speed and performance of your web pages.

Key benefits

  • Suggestions: the software offers suggestions to help you improve speed and performance.
  • Performance score: with a performance score, individuals can track the performance of their site, and aim to boost that score.
  • Classification: find out if your site is deemed slow, moderate or fast.

If you don’t use GTMetrix, it’s essential you at least use PageSpeed Insights. It’s a valuable tool for CRO and all aspects of online marketing.

10. Google Analytics

google analytics logo

Google Analytics is the most popular analytics platform out there, it’s also one of the best free CRO tools. This Google software tool summarises data and utilizes several funnel visualization methods.

Key benefits

  • Top analytics: analysing data is imperative to marketing optimisation, so let Google do what it does best!
  • Advanced reporting: Google lets you know the who, how, and what of your audience, in detail.
  • Budget allocation: Google separates your working site practices, from those that are not working. Using this data you can improve budget allocation.

Google Analytics is one of the main CRO tools you need in your arsenal. It gives you important insights into how your users operate and the data you obtain can be used in other tools via its dedicated API.

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Author
Rob Wass

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Robert Wass is Adzooma’s Co-Founder and Managing Director. Responsible for overseeing the company’s day-to-day operations and strategy with a focus on acquisition, customer experience and scalability. Prior to founding Adzooma Robert spent 10 years working in the digital agency space working on sales strategy and driving acquisition for both start-ups and large corporations.
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