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How to Increase the Domain Authority of Your Website

September 6, 2023
Daisy Lewis
written by Daisy Lewis
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Learn how to improve your website's domain authority and increase search engine rankings with actionable tips and solutions from the experts at Adzooma.

At Adzooma, we believe in delivering clear and concise information that helps our readers make informed decisions. So, in this article, we’ll look into the crucial topic of increasing your website’s domain authority, as improving your domain authority can significantly impact your search engine rankings, visibility and organic traffic. 

To understand domain authority thoroughly, let’s first look into why it’s such a critical factor in improving your website’s success. Domain authority is a metric that predicts how likely your website is to rank higher on search engine result pages (SERPs). It analyses various factors, such as the quality of your content, backlinks, user experience, and other technical aspects. The higher your domain authority, the more likely your website appears on top of search engine result pages, increasing your visibility and attracting more organic traffic.

That being said, let’s explore some tips and strategies to help you improve your domain authority successfully.

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1. Optimise On-Page Content

Optimising your on-page content is an essential factor in improving your website’s domain authority. Key areas to focus on include:

  • Optimising titles and descriptions to showcase your content and accurately describe what you offer.
  • Using subheadings correctly guides users through your content and increases your website’s readability. 
  • Having a clear and concise URL structure helps users and search engines understand the purpose of your web pages.
  • Avoiding keyword stuffing as it negatively impacts your domain authority and harms your website’s rankings.
  • Including internal links helps to establish a solid website structure and distribute link equity across your pages. 
  • Optimising images using alt tags and relevant keywords is also essential in improving accessibility and enhancing on-page optimisation.
  • Quality content throughout your website solves users’ problems, answers their questions, and addresses their needs. 

2. Improve Your Site Structure

A well-organised and user-friendly site structure plays a vital role in improving your website’s domain authority. Here are some strategies to improve your site structure:

  • Ensure your website has a clear, intuitive navigation menu for users to find what they’re looking for.
  • Create a logical hierarchy making important pages more accessible and easily reachable from the homepage.
  • Use breadcrumb navigation to help users understand the website hierarchy and path.
  • Implement a sitemap to ensure all pages are indexed and easily discoverable by search engines.
  • Improving your site structure provides users seamless experience and demonstrates to search engines that your website is well-organised and valuable to users.

In addition to the above, regularly auditing your website structure based on user behaviour and analytics data is also a great way to improve your site structure. At Adzooma, we offer a Visibility Web Score Report that analyses a website’s speed, usability, and technical performance to provide an overall score and identify areas for improvement. 

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3. Gain Good Backlinks and Remove Bad Links

Securing quality backlinks is the most important aspect of increasing your domain authority. Strategies to build good backlinks include:

  • Focusing on creating shareable content that naturally attracts backlinks
  • Conducting competitor research
  • Participating in industry forums and communities
  • Monitoring your backlink profile regularly.

However, removing toxic or low-quality links that harm your domain authority is also essential in building your domain authority successfully.

4. Improve Your Page’s Loading Speed

Website speed is critical for user experience and search engine rankings. To improve this, we recommend optimising image sizes, minimising CSS, JavaScript, and HTML files, browser caching, and choosing a reliable hosting provider. After this, you should test your website’s performance using available tools such as Google PageSpeed Insights, and GTmetrix, and make necessary optimisations to ensure your website loads quickly for a better user experience.

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5. Ensure the Site is Mobile-Friendly

With mobile devices dominating internet use, having a mobile-friendly website is critical for your online business’s success. Implementing a responsive design, optimising your website for touch gestures, testing your website across various mobile devices, and making sure your content and visuals are accessible and legible are the best strategies to achieve a mobile-friendly website.

We offer a Customer Journey Device Report that tracks the performance of your campaigns across different devices, highlighting strengths and weaknesses. With actionable insights, businesses can optimise campaigns for better returns, for real-time improvements.

At Adzooma, our blog is dedicated to providing effective solutions to improve your online business’s success. However, if you have any questions about what you can do to increase domain authority, please don’t hesitate to get in touch, and a member of our expert team will be more than happy to help.

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