FEATURES IN FOCUS
Reports
Clear, Insightful Reports That You Can Action Right Now
Choose from pre-generated reports or create reports with the exact metrics, layout and date range you want, without spending hours in an Excel template.
Even better, the reports will automatically update.
Choose from pre-generated reports or create reports with the exact metrics, layout and date range you want, without spending hours in an Excel template.
Even better, the reports will automatically update whenever you need them.
The data that makes a difference
The key to great PPC campaigns is data. It’s how you know what’s working, what isn’t and what needs your attention right now. Our reports give you these insights, so you can take action.
Lower than average CPC on a keyword or advert? Swap them out.
A sudden drop in conversion rate? See what’s blocking your campaign.
Getting a better CPA for mobile? Adjust your budgets for mobile campaigns.
Reports are the first step towards better campaigns. Unfortunately, getting this data can be laborious, with hours spent interpreting the metrics, copying them into spreadsheets and deciding what action you need to take.
Not with Adzooma reports. They do all this for you, so you can go straight to the action.
to create your first report
Insightful reports in a click
Make smarter decisions using key metrics such as your CPC, CTR, CPA, Impressions, Conversions and Quality Score, as well as performance across different campaigns, devices and platforms.
The data you need at the touch of a button. That’s Adzooma Reports.
View, organise and share large amounts of data without any of the hard work. Pinpoint the details that matter and turn metrics into action. Even better, your reports will automatically update with the latest figures.
SAVE TIME. Take the entire reporting process from hours to minutes, freeing up time to action your insights.
NO MORE EXCEL. Leave complicated spreadsheets behind. Adzooma’s in-platform reporting is the clean, sleek and easy to use alternative you’ve been searching for.
REDUCE ERRORS The data is automatically populated and updated for you. There’s no copying & pasting and no accidentally inputting the wrong figures.
FULLY CUSTOMISABLE. Build the exact report you need by selecting the data and elements you want to include. Add text, pictures and logos in an instant. It’s your reporting, your way.
SAVE TIME
Take the entire reporting process from hours to minutes, freeing up time to action your insights.
Show More
NO MORE EXCEL
Leave complicated spreadsheets behind. Adzooma’s in-platform reporting is the clean, sleek and easy to use alternative you’ve been searching for.
Show More
REDUCE ERRORS
The data is automatically populated and updated for you. There’s no copying & pasting and no accidentally inputting the wrong figures.
Show More
FULLY CUSTOMISABLE
Build the exact report you need by selecting the data and elements you want to include. Add text, pictures and logos in an instant. It’s your reporting, your way.
Show More
Learn just how easy it is to create your first report.
6 ready-to-rock reports to get you started
It's easy to get started because we've created a whole suite of pre-generated reports ready to roll out with accurate and up-to-date data.
All you need to do is create your Adzooma account, click Reports and choose the one you want.
Choose from:
Performance Report
The most in-depth performance overview you’ll ever have
The most in-depth performance
overview you’ll ever have
Our Performance Report is the easiest and most actionable PPC overview you’ll ever get.
It analyses and breaks down every area of your account, from set-up issues like linking your analytics to match type usage, single ad keywords and budget.
You’ll get an overall score out of 100 and clear insights into what areas need your attention right now.
Action the changes and see your score improve over time.
Funnel Performance Report
Measure performance for every step of your funnel
Measure performance for every
step of your funnel
Understand how your online advertising is performing at every single level.
See key metrics such as total spend, impressions generated, click-through rates, conversion rates, and CPA (Cost Per Action) for each funnel and compare them over time.
Discover where customers drop off and strategise for your entire customer journey.
Device Report
Desktop, mobile and tablet insights for your campaigns
Desktop, mobile and tablet
insights for your campaigns
Get a full breakdown of how your campaigns are performing across desktop, mobile and tablet.
Look at key metrics and compare them side by side to select your winning devices and adjust your budgets.
Get an overview of your entire customer journey across all your devices and make decisions to optimise the entire flow.
Performance Report
The most in-depth performance overview you’ll ever have
Our Performance Report is the easiest and most actionable PPC overview you’ll ever get.
It analyses and breaks down every area of your account, from set-up issues like linking your analytics to match type usage, single ad keywords and budget.
You’ll get an overall score out of 100 and clear insights into what areas need your attention right now.
Action the changes and see your score improve over time.
Show More
Funnel Performance Report
Measure performance for every step of your funnel
Understand how your online advertising is performing at every single level.
See key metrics such as total spend, impressions generated, click-through rates, conversion rates, and CPA (Cost Per Action) for each funnel and compare them over time.
Discover where customers drop off and strategise for your entire customer journey.
Show More
Device Report
Desktop, mobile and tablet insights for your campaigns
Get a full breakdown of how your campaigns are performing across desktop, mobile and tablet.
Look at key metrics and compare them side by side to select your winning devices and adjust your budgets.
Get an overview of your entire customer journey across all your devices and make decisions to optimise the entire flow.
Show More
Best & Worst Performers Report
Find your champions and your weakest links
Find your champions and
your weakest links
Instantly identify your best and worst-performing campaigns, keywords and adverts with this report.
See what’s resonating well with your customers and exactly which campaigns need your attention.
Cross Channel Report
Optimise your strategy across different platforms
Optimise your strategy across different platforms
Compare the performance of your accounts across two different platforms, including Google Ads and Facebook Ads.
Discover which platform is giving you the best return on specific campaigns and make strategic decisions on a platform level.
KPI Trend Report
Track your performance against your goals
Track your performance against your goals
Measure your campaigns against your KPIs to track your progress and overall campaign performance.
Using key metrics like spend, impression share, CTR, conversation rate, CPA (Cost Per Acquisition) and ROAS (Return On Ad Spend), you can directly measure your success against your goals.
Best & Worst Performers Report
Find your champions and your weakest links
Instantly identify your best and worst-performing campaigns, keywords and adverts with this report.
See what’s resonating well with your customers and exactly which campaigns need your attention.
Show More
Cross Channel Report
Optimise your strategy across different platforms
Compare the performance of your accounts across two different platforms, including Google Ads and Facebook Ads.
Discover which platform is giving you the best return on specific campaigns and make strategic decisions on a platform level.
Show More
KPI Trend Report
Track your performance against your goals
Measure your campaigns against your KPIs to track your progress and overall campaign performance.
Using key metrics like spend, impression share, CTR, conversation rate, CPA (Cost Per Acquisition) and ROAS (Return On Ad Spend), you can directly measure your success against your goals.
Show More
Discover how your campaigns are performing.
Want to customise your reports?
No problem. With Adzooma, you can build and customise your own reports in minutes. It’s easy to do and will automatically update every time you need it.
There’s no searching for the right template or having to manually edit the data in graphs. Just select what you want and Adzooma will do the rest.
Here's how easy it is to build your own report in Adzooma.
1
Click the ‘New Report’ button in the top right.
2
Click the ‘Layout’ button to choose from one of our preset layouts. You can change these at any time and alter them on different pages.
3
Press the + sign to input elements into your report. Select from tables, graphs, images or text. You have free reign here and can add as many or few elements as you want.
You choose the metrics you want to include, the date range you’d like to see and how you want them displayed. Everything is yours to control.
Once you’re happy, give the report a name by clicking the little grey pencil next to the heading and save. Create once, use forever. The data will automatically update, so it’s always good to go.
Your first step to better campaigns
With Adzooma, you can generate actionable reports in minutes. Select from our range of 6 useful reports, or fully customise your own to your exact requirements.
Create accurate reports in a click
Identify what actions you need to take
Improve your campaigns and repeat
It’s everything you need to get the best from your campaigns.
Ready to get started? Create your account and take a tour of our reports.
Adzooma is recognised as the Best Tracking Technology, according to the UK Digital Growth Awards and was recognised as a Rising Star at the Northern Tech Awards. It has also been nominated for best PPC Management Software Suite at the US Search Awards and Best Software Innovation at the MENA Search Awards.
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